KHOA NGUYEN
[email protected] | 0707741886 | Ho Chi Minh City | LinkedIn | My portfolio Analyzed client needs through debriefs and crafted presentation decks. Conducted competitor research across 7 product categories (FMCG, F&B, Beauty, etc.) focusing on product positioning, communication tactics, and active channels. Executed research on consumer trends and conducted 4 qualitative interview to identify emerging movements and opportunities. Supported strategic planning by mapping information and extracting key insights for 9 campaign proposals including thematic, product launches, and promotional activations. Clients: 1664 Blanc, Nutifood, Techcombank, TP Bank, Skinceuticals, Lancome, Diana, Eugica, Cung Dinh Food. CERTIFICATE AND AWARDS GOLD WINNER OF VIETNAM YOUNG LIONS 2024 | MARKETERS CATEGORY HIGHEST TEAM SCORE AWAKEN THE LIONS 2024 | MARKETERS CATEGORY TOP 30 UNIVELEVER FUTURE LEADERS' LEAGUE 2023 AMCHAM 2024 SCHOLARSHIP RECIPIENT IELTS 7.5 WORK EXPERIENCE Jun 2024 - Sept 2024 STRATEGIC PLANNER INTERN | VML VIETNAM CO Sept 2024 - Present PYWRITER INTERN | DENTSU CREATIVE Developed creative concepts, taglines, and IMC tactics for 6+ campaigns including thematic, product launches, and promotional activations. Coordinated with cross-functional teams to manage and produce 30+ social media content pieces, boosting audience engagement and ensuring consistent brand messaging. Conducted research to uncover category and cultural insights in 4+ product categories. Clients: Durex, Boncha, 3 Miền, Mirinda, Rockstar Canesten, SHB. SUMMARY As a passionate advocate for brand marketing, I am committed to crafting campaigns and strategies that drive sustainable brand growth. With a strong desire to learn and a drive to excel, I am eager to challenge myself in the fast-paced FMCG sector. Combining both strategic mindset and creative flair I aim to thrive in a Management Trainee program where I can contribute meaningfully to business impact and long-term brand success. EDUCATION Sept 2021 - Sept 2025 BACHELOR OF EXTERNAL ECONOMICS Foreign Trade University HCMC Campus | GPA: 3.55 Relevant Courses: International Marketing, Business Project Practice CR Aug 2022 - Apr 2023 EATIVE LEAD | WORKSHOP “IDECRYPT” 2023 Led a team of 10 members to develop and execute a multi-channel marketing campaign for the "IDECRYPT" workshop. Produced 22 promotional content pieces, achieving an average reach of 5,000 per post on Creatio Fanpage. Coordinated with 10+ external stakeholders and 20+ communication partners to ensure timely delivery. KEY SKILLS Project Management Stakeholder Management Leadership Strategic Planning Market Research Critical Thinking EXTRA CURRICULAR Ideation Creative Writing Office Suite software VIETNAM YOUNG LIONS MASTERCLASS May 2024 - Mar 2025 Exclusive training for Vietnam Young Lions finalists, led by C-level experts from top global corporations, focusing on brand building and business acumen. Hat Rung project: 3-month hands-on experience in building a real social business
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