Tiêu đề Session 2 & 3 -Prof. JC - Relevance of IP Intelligence (PPT).pdf ✅

Learning Outcomes • Describe the uses of IP Intelligence • Define IP Intelligence and its use • Assess how IP Intelligence can contribute to or direct an organisation • Outline the IP life cycle. © 2021 Singapore University of Social Sciences. All rights reserved.
Overview • This unit aims to introduce the concepts of uses of IP intelligence, especially in assessing the competitive position of the organisation and guiding its business strategies (e.g. branding, R&D planning, value generation, value appropriation). This will be achieved by introducing students to the different types of IP intelligence and their relevance to support an organisation’s IP and business strategies. An overview of the organisational structure in today’s knowledge-based economy will be highlighted to allow students to appreciate the increasing importance of IP intelligence in today’s IP and business strategy formulation. • 1.1 Uses of IP Intelligence • 1.2 Definition of IP Intelligence and its Use • 1.3 How IP Intelligence Contributes to or Directs an Organisation • 1.4 The IP Life Cycle © 2021 Singapore University of Social Sciences. All rights reserved.
1.1 Uses of IP Intelligence • 1.1.1 Organisational Changes in a Knowledge-based Economy • 1.1.2 Tangible Assets vs. Intangible Assets • 1.1.3 Rise of IP and its Increasing Relevance in Business Strategies © 2021 Singapore University of Social Sciences. All rights reserved.