Tiêu đề Target audience: Public transport users in Vietnam.pdf ✅

Target audience: Public transport users in Vietnam August 2023 CONSUMERS & BRANDS Consumer Insights
Report overview Consumer Insights Global methodology(1) Design: Online Survey, split questionnaire design Duration: approx. 15 minutes Language: official language(s) of each country with American English offered as an alternative Region: 56 countries Number of respondents: • 12,000+ for countries with the extended survey • 2,000+ for the basic survey Sample: Internet users, aged 18 – 64, quotas set on gender and age Fieldwork: • Continuous from January to December • Countries that receive the basic survey are updated every year 2 Introduction Statista Consumer Insights Target Audience Report Notes: (1): See the full methodology for a detailed overview of the study design Sources: Statista Consumer Insights Global as of This report analyses consumers that answered ’’Digital camera’’ to the multi-pick question ’’Which of these services have you used in the past 12 months?’’. The report offers the reader a comprehensive overview of public transport users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark public transport users in Vietnam (’’target audience’’) against the average Vietnamese onliner, labelled as ’’all respondents’’ in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. August 2023

Demographic profile CHAPTER 01 • Life stages • Gender • Education • Income • Household classification • Type of community