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Nội dung text Krita.ai Cold outreach - email & linkedIN - process & Tools.pdf

Generative AI platform to help companies hire talent 10X Faster Disclaimer: Shared for education purposes only Cold outreach process Aug 2023
Copyright © 2022 ishield technologies, Inc. Proprietary & Confidential. B2B SaaS outbound sales is VERY tough Email & LinkedIN Cheapest form of marketing. Do it every day. Full time. Without fail. 16-24 touchpoints Before a potential contact converts from awareness to getting to a demo. Saturation Channels and strategies saturate very fast. Change strategy plan monthly and channel plans quarterly. 120 days Average duration before a contact engages with the company for a demo
Copyright © 2022 ishield technologies, Inc. Proprietary & Confidential. Cold outreach stages Awareness Make the customer aware that you exist and what you do. Tactics include paid media, content marketing, social media marketing, email marketing, PR and SEO Consideration Make the customer wanting to talk to you. Tactics include webinars, website, white papers, product information pages, FAQ, demo videos, case studies, pricing, contact information. Conversion Get a demo / free trial to the customer Tactics include sending a free trial, pricing sheet, API documentation, Demo (live or recorded).

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