LÊ TRẦN NHẬT TÂN BRAND MARKETING Ho Chi Minh City |
[email protected] | 0834 200 604 | LinkedIn As a 4Cs Marketer — Curious, Competent, Consistent, and Customer-Centric — I have a deep-rooted passion for marketing and its role in driving business growth. With an unquenchable thirst for learning, a relentless hunger for impact, and a mindset wired for both data and disruption, I don’t simply adapt to changes — I create them. CAREER OBJECTIVES Aspiring to grow into a well-rounded marketing professional with a strong foundation in brand management. In the short term 2–5 years), I aim to work and advance to an Assistant Brand Manager role. In the long term 5–10 years), I plan to pursue an MBA and progress toward becoming a Brand Manager and Marketing Manager, driving impactful strategies and sustainable brand growth. EDUCATION FOREIGN TRADE UNIVERSITY - HCMC CAMPUS Sep 22 – Apr 26 ● Major: International Economics - GPA 3.54/4.00 CERTIFICATIONS ● IELTS Academic: 7.0 Overall ● The Fundamentals of Digital Marketing (Google) ● Google Data Analytics (Coursera) ● Digital Skills for Work & Life (Accenture) EXPERIENCE PERFETTI VAN MELLE VIETNAM MARKETING INTERN - CHUPA CHUPS Jul 24 – Jan 25 In charge of Lollipop Portfolio and several projects for the masterbrand (supported strategic planning, project execution & assisted in auditing and maintaining brand performance). ● Product projects 35%): Managed 5 NPDs, driving efficient cross-functional teamwork to ensure timely execution and quality control. → Results: delivered all projects, with 3 accelerated by 20% faster than planned. ● Brand campaigns 30%): 3 ad-hocs for product launch & invigoration TVC + digital, KOLs bursts), 1 thematic 360° campaign activating new global brand platform in Vietnam, 1 social always-on project, 1 merchandising project, 1 sponsorship. → Results: All ad-hoc campaigns exceeded KPIs by 133%, 360° campaign surpassed key metrics (reach, engagement, sales, etc.) by 25%. Independently delivered 60% of social project content. Merchandising was widely loved while meeting PO and liquidation tight deadlines by 2024. Sponsored samplings to 8,000 students nationwide. ● Brand Performance & Planning 20%): Conducted monthly performance review & NPD tracking - analysed both internal & external data (Nielsen retail audit) to review market, portfolio’s performance, highlighting issues and actions; trade visit monthly. Assisted in developing 2025 lollipop brand strategy & plan → Results: Completed all 4 monthly performance reviews (Aug–Nov). Collaborated with Marketing Manager to build a new dashboard for tracking NPD performance. Contributed to analysing and visualising data for Jelly Boosters - strategic case from global to Vietnam managers. ● Ad-hoc research project 10%): Undertook an in-depth research with Kantar on lollipop category, defining market bottleneck & insights, exploring growth drivers and testing new product concepts. → Results: Identified a lot of new insights and sources of growth for the category, contributed to 80% of new lollipop concepts for development. ● Other responsibilities 5%): Collaborated with total brand teams on Tet project (gift package for PR, KOLs and e-commerce). Participated in building appealing presentations for sales conferences. Deployed internal activation for new products. Supported CMI manager & Marketing Manager on several deep-dive research and analysis reports. Supported trade with POSM and other functions. Key learning: marketing 6Ps in FMCG, brand strategy, project management, data analysis & visualisation, building effective reports & presentations. EXTRA CURRICULAR ACTIVITIES CREAT!O - MARKETING CLUB FTU HCMC PROJECT LEADER OF MARKETING ARENA 2024 Nov 23 – July 24 ● Marketing Arena is one of the largest and most prestigious Marketing competitions. ● Planned and directed end-to-end project strategy, built and supervised a team of 5 core leaders and 36+ personnel. ● Results: 2400+ contestants (+7% vs YA , 55+ sponsors & partners (+59% vs YA , 9.2M+ reach nationwide (+22% vs YA , 30+ veteran industry experts. FINANCE & EXTERNAL RELATIONS SPECIALIST Nov 22 – Nov 23 ● Managing external stakeholders: Researched, connected, and managed over 20 stakeholders, including Nestlé, Unilever, Samsung, Lazada, L’Oréal. ● Oversaw administrative documentation and handled the club’s financial affairs. ● Results: Contributed over 40% to the total number of project sponsors. secured 65% of total sponsorship value. HONORS & AWARDS FIRST RUNNER UP of MARKETING CHALLENGERS 2024 ● Surpassed 700+ teams nationwide to be the 1st runner-up. Challenges revolving around channel growth, startup brand & product launching. WINNER of AWAKEN THE LIONS 2024 ● The kick-o round for the most prestigious marketing competition. Within 24 hours, competed with more than 300 teams and became the winner. TOP 32 of ỨNG VIÊN TÀI NĂNG 2024 - MARKETING FUNCTION ● Largest MT-simulated competition for students. Surpassed 3000+ contestants to present in Top 32 marketing function. TOP 30 DOVE & SECOND CHANCE of THE VALIANT MARKETERS 2024 ● Surpassed 1400+ teams nationwide to present in Top 30. Challenges focus on business strategy to penetrate & expand the market. FINALIST of MARKETING ON AIR 2023 ● Surpassed 850+ teams nationwide to present in the finale. Challenges focus on brand communications, product concept & marketing mix strategies. SKILLSET & TOOLSET ● Skills: Project Planning & Management, Research, Leadership, Teamwork, Reporting, Critical Thinking, Creativity, Data Analysis, Design. ● Tools: Proficient in MS Office and Google Suite, familiar with Photoshop and Python.
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