Tiêu đề Decision Lab Best F&B Rankings 2024.pdf ✅

3 Brand Perception Metrics • General Impression: Whether a consumer has a positive or negative impression of a brand. • Value: Whether a consumer considers a brand to represent good or poor value for money. • Reputation: Whether a consumer would be proud or embarrassed to work for a particular brand. • Customer Satisfaction: Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand. • Recommendation: Whether a consumer would recommend a brand to a friend or colleague or not. • Quality: Whether a consumer considers a brand to represent good or poor quality. Methodology The Decision Lab Best F&B Rankings 2024 are calculated using data collected from YouGov's online panel in Vietnam daily, from the flagship YouGov BrandIndex solution. The brands were ranked based on YouGov BrandIndex’s Index score, which measures overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. The Index Rankings chart shows the brands with the highest Index scores between 1 March 2023 and 29 February 2024. The Index Improvers chart ranks the brands with the highest increase in Index scores, comparing the period from 1 March 2023 and 29 February 2024 with the previous 12 months. Both scores are representative of the online population of adults 18+. All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 18 months (as well as being currently tracked) to appear in the Improvers tables.
Source: YouGov BrandIndex Data collection period: 1/3/2023 - 29/2/2024 compared with 1/3/2022 - 28/2/2023. 4 Top 10 overall Decision Lab Best F&B Rankings 2024 Talk to our consultants Explore YouGov BrandIndex Rank 2024 Rank 2023 Rank Change Brand name Score 2024 Score 2023 Score Change 1 1 - KFC 27.5 28.8 -1.3 2 2 - Highlands Coffee 25.2 23.7 +1.5 3 4 +1 Trung Nguyên Legend 21.8 17.9 +3.9 4 5 +1 Phuc Long Coffee and Tea 17.9 17.1 +0.8 5 3 -2 Lotteria 17.7 18.3 -0.6 6 6 - The Coffee House 16.2 15.6 +0.6 7 7 - McDonald's 15.3 15.4 -0.1 8 9 +1 Jollibee 15.2 12.7 +2.5 9 8 -1 Starbucks 12.5 13.1 -0.6 10 10 - Pizza Hut 11.9 12.7 -0.8 Sample size: 8207 Previous sample size: 6609