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Chapter 10 Motivation, Personality, and Emotion Chapter 10 Motivation, Personality, and Emotion Answer Key Multiple Choice Questions 1. The energizing force that activates behavior and provides purpose and direction to that behavior is known as _____. A. motivation B. personality C. emotion D. perception E. needs Motivation helps answer the question of why consumers engage in specific behaviors. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 10-01 Define motivation and summarize the motivation sets put forth by Maslow and McGuire Topic: Motivation, Personality, and Emotion 2. Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations? A. motivation B. personality C. emotion D. perception E. needs Personality helps answer the question of what behaviors consumers choose to engage in to achieve their goals. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 10-01 Define motivation and summarize the motivation sets put forth by Maslow and McGuire Topic: Motivation, Personality, and Emotion 10-1 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy (
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3. Strong, relatively uncontrollable feelings that affect our behavior are known as _____. A. motivations B. personality C. emotions D. perceptions E. needs Emotions are triggered by a complex interplay among motives, personality, and external factors. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 10-01 Define motivation and summarize the motivation sets put forth by Maslow and McGuire Topic: Motivation, Personality, and Emotion 4. Which construct represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response? A. motive B. personality C. emotion D. perception E. feeling A motive is why an individual does something. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 10-01 Define motivation and summarize the motivation sets put forth by Maslow and McGuire Topic: The Nature of Motivation 5. Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) _____. A. motive B. personality trait C. emotion D. perception E. feeling A motive is why an individual does something. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 10-01 Define motivation and summarize the motivation sets put forth by Maslow and McGuire Topic: The Nature of Motivation 10-2 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy (
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