Tiêu đề Velas Brandbook_compressed.pdf ✅

© Velas 2020 VELAS BRANDBOOK
Section 1: Introduction What is the brand book for? ..................................... History of Velas ................................................................... 4 5 Section 2: Logo Composition of the symbol ....................................... Composition of the logo .............................................. Logo .......................................................................................... Placement guidelines .................................................... Minimum size ...................................................................... Inappropriate use ........................................................... Main use ................................................................................ Color and monochrome versions ......................... 7 8 9 10 11 12 13 14 Section 3: Colors Primary colors .................................................................. Secondary colors ........................................................... 16 17 Extended palette ........................................................ 18 Section 4. Typography Primary font ........................................................................ Secondary font ................................................................ 20 23 Section 7: SMM Recommendations ....................................................... Slogans ................................................................................. Avatar ................................................................................... Background banner ..................................................... Posts ...................................................................................... 75 76 77 78 83 Section 8: Advertising Placing .................................................................................. Examples ............................................................................. 91 95 Section 5: Corporate identity elements Color, shape, line, and text ....................................... Glitch eects and noise .............................................. Composition, image, and video ............................ Examples and associations ..................................... 25 30 33 38 Navigation ........................................................................... 73 Section 6. Carriers Oice supplies and stationery ............................... Premiums .............................................................................. Clothing .................................................................................. 48 61 67 Content 2
INTRODUCTION Section 1
What is the brand book for? 4 This brand book is a guide and a set of rules aimed at preserving brand integrity. When designing carriers, SMM, advertising, the material presented here should be used for Velas to look like a holistic mechanism in the eyes of consumers. Do not use colors, fonts, corporate identity elements for the Velas brand that are not specified in this guide.
Welcome to the Velas Network — an ecosystem of decentralized products built on the innovative. Velas Chain network that is powered by artificial intuition. Blockchain alone is not enough. Blockchain technology has not yet become widespread, and we want to change this. Velas creates an ecosystem of transparent, decentralized privacy-respecting services to show users how blockchain can make their lives easier without compromising security and convenience. History of Velas 5