Tiêu đề RIG_$100m Offers Text Summary.pdf ✅

KEY QUOTES $100M OFFERS Alex Hormozi How To Make Offers So Good People Feel Stupid Saying No The Big “So What” 1 “This book is about how to value, guarantees, and naming strategies.” “We may know a lot about our passion, about why we started the business, but that doesn’t mean we know anything about succeeding in business.” This book teaches you both your business’s value and sales entrepreneurs, marketers, and anyone who’s keen to master the art of Every entrepreneur dreams of making money, yet few knows how to do so. In this book, Alex Hormozi teaches you how to deliver maximum value at the highest possible prices. • Unlike many so-called “experts” who earn their money by selling courses, Hormozi amassed his wealth from his own before he started Gym Launch to help other gym owners to build their client base. • used credit card loans and his business insights to turn things around. He reached breakeven in 1 month, earned within a few years. This paved the way for him to start published this book, he was earning $1.6 million per week
KEY QUOTES A ReadinGraphics production • Copyright © 2023 Skool of Happiness Pte Ltd. • All Rights Reserved. The Success Hierarchy: Market > Offer > Persuasion Part 1: Choosing the Right Market 2 “The world needs more entrepreneurs. It needs more fighters. It needs more magic. And that’s what I’m sharing with you―magic.” “We are not trying to create demand. We are trying to channel it. That is a very important distinction.” The approach in this book has been proven to work for all sorts of businesses—from gyms to plumbing, dentistry, physical products, and even dog-walking. • Hormozi can charge a lot for such insights. However, he’s sharing them freely because of his revenue model: he wants more entrepreneurs to achieve results using his methods, so he can gain their trust, potentially invest in their businesses, and generate profits to buy even more businesses. If your business makes <$3 million a year, try using the strategies in this book to grow your sales. Once you reach $3-10 million annual sales, Hormozi invites you to connect with him—he might be interested to invest in your business and to help you grow another 10x. To succeed in marketing, you must get the sequence right. Select the right market, then craft a compelling offer for that market, before persuading the audience to take action. • In a decent market, your business can still thrive with stellar offers and strong persuasion. In a weak market, no offer or persuasion techniques can save you. For example, you can sell lots of average hotdogs at a football game full of hungry fans, but you can’t sell the best hotdogs in a town full of vegetarians. This summary presents the key ideas from this book in 3 parts: • Choosing the right market; • Designing a Grand Slam Offer; and • Enhancing your offer with persuasive tactics. (i) (ii) There are 4 factors in choosing an ideal market:
KEY QUOTES A ReadinGraphics production • Copyright © 2023 Skool of Happiness Pte Ltd. • All Rights Reserved. Part 2: Designing A Grand Slam Offer Principles and Concepts 3 “The degree of the pain will be proportional to the price you will be able to charge.” “Growing markets are like a tailwind. They make everything move forward faster.” “All businesses and, all markets, have unpleasant characteristics. The grass is never greener once you get to the other side.” “Niching down will make you far more money.” “Grand Slam Offers [get] you out of the pricing war and into a category of one.” • Immense pain: People shouldn’t just want your solution; they should desperately need it. The greater the pain, the more you can charge. And, the more you can address their pain, the more you can sell. • Buying power: Sell to people who can afford your product. • Accessibility: You should easily find and reach your audience. • Growth: Make sure the market is growing. The greater the demand, the better the market. Historically, there are 3 evergreen markets where there’s always demand: health, wealth, and relationships. Your goal is to choose a niche that fulfills all 4 criteria above. • Commit to your niche. You need time to learn from trial and error, and that won’t happen if you keep switching between niches. • The narrower your niche, the more precise your solutions can be. For instance, Gym Launch didn’t broadly target small business owners. They focused exclusively on microgym owners with roughly 100 members, ≥1 employee, a signed lease, and a focus on weight-loss. They turned away all other prospects who didn’t fit the target profile (e.g. personal trainers and online coaches). An offer describes what you’re selling, the terms of the agreement, and how you accept payment. A Grand Slam Offer is so rare and irresistible that customers will queue up to buy even at premium prices. Aim to (i) charge the highest price you can command, and (ii) deliver superior value that surpasses the price.
KEY QUOTES A ReadinGraphics production • Copyright © 2023 Skool of Happiness Pte Ltd. • All Rights Reserved. 4 “When you raise your price, you increase the value the consumer receives without changing anything else about your product.” “We want to make an offer that’s so different that you can skip the awkward explanation of why your product is different from everyone else’s...and instead just have the offer do that work for you.” Prices shape perception. In a blind taste test, participants consistently rated the most expensive wine as the “best”, even though the wines they tasted were actually the same wine. Your product pricing sends powerful signals that can create positive or negative cycles. • When prices are lowered, clients perceive the product to be less valuable. They’re less emotionally invested and less likely to use the product. As a result, they fail to see results and start to ask for refunds or discounts. The business ends up with less satisfied customers and lower revenues, which means less resources to reinvest in the product, further limiting the product quality/value. • The reverse happens when prices are raised, leading to higher perceived value, greater emotional investment and a higher chance of customers using the solution to its full potential. The business retains clients who appreciate its quality, and has enough profits to keep improving its product and customer experience. Never try to compete on price unless you can deliver 10x cheaper than rivals. Compete on value, not on price. • A Grand Slam Offer combines unmatched value with premium pricing, rock-solid guarantees, irresistible bonuses and messaging. It is so unique that it cannot be directly compared with other solutions in the market. • For the same marketing cost, value-driven offers convert more customers with higher revenue and profits. Here’s an illustration: