Tiêu đề (Fariz Nasution) Deck The Associates_IBCC_GBF 2023.pdf ✅

Sobarisar Al F. Proposed by The Associates SeaBank Digital Banking for SMEs Sustainable Business Empowering SMEs with SeaBank through SEA (Synchronise, Evolve, Action) Strategy Case Contributor Achmad Za’im Airyn Nabiel Fauzan Ilham
Source: Asian Development Bank (2020), McKinsey (2020), Various Sources and Team Analysis The Associates l 2 Problem - Background & Situation Pursuing its goals to becoming the largest digital bank on SMEs in Indonesia, SeaBank overlook exciting opportunity and faces tough challenges in the thriving Indonesian market. A leader in digital financial services in Greater Southeast Asia. Continue to pursue to becoming the largest digital bank in its segment, namely retail and SMEs, in Indonesia However, only 17%Indonesia’s SMEs use digital solutions for accounting and cash flow management (McKinsey, 2020). 36%Indonesia’s SMEs have a bank account (Asian Development Bank, 2020). 13%Indonesia’s SMEs have access to credit (Asian Development Bank, 2020). Because 65.5 Millions SMEs in Indonesia have major role and contribution to the Indonesian economy Total Contribution of Indonesia SMEs to Indonesia's GDP (2022) Why? Number of SMEs in Indonesia Go Digital (On Million) Meanwhile, Indonesian SMEs that Go Digital increases rapidly Year on Year SEA Internet Economy Size Forecast (in billion USD) SeaBank operates in the large growing market And to be able to tap in the Indonesian SMEs market, SeaBank have to solve problem on: Digital Literacy 2 1 3 Funding Access Financial Management Proficiency
Source: Various Sources and Team Analysis The Associates l 3 Problem - SCQA & Impact Here is the general overvier about our solution and expected impact Complication SeaBank intends to develop strategy on how digital banking could benefit SMEs business owners to grow a more sustainable business ● Lack of awareness and understanding in the use and benefit of financial technology (Digital Journaling, Creditworthiness, and Digital Purchasing) ● Limited access and gap in technology adoption and penetration ● Challenges and gap in accessing financial resources as lending or credit SMEs Side Challenges in assessing the creditworthiness business of SMEs SeaBank Side Answer SEARise 1 2 3 UI/UX Improvement Digital Accouting System SMEs Rating SEAPromote 1 2 3 SEA Ambassador #MelekFinansialDong Campaign AIDA Strategy SEAcceleration 1 2 3 Community Development Gamification SMEs Road Trip How can SeaBank helps SMEs in Enhancing their proficiency with digital technologies Enabling the integration of digital financial management solutions Facilitating access to funding opportunities? Situation Question Impact 1 2 3 1.600 SMEs apply end-to-end Sea Bank services (tackle more than 50% from the SMEs who need bank loan) 149,990 SMEs in Java increase their digital literacy 27.536 SMEs Have access to SeaBank funding and lending 332.322 SMEs increase as a new user every month
The Associates l 4 The lack of data on the potential SMEs forces SeaBank Digital Banking the needs to analyze the market sizing and analyze the STP, in order to know the potential demand from the market Credit Access SME in Indonesia 917.867 Active Bank Account on Java 1.055.020 SME in Indonesia 4.698.000 TAM SOM SAM Analysis - Market Sizing & STP Here are the prospective markets through which Seabank plans to penetrate the Indonesian SMEs Key Takeaways Segmenting: Identify customer needs & segment market Targeting: Evaluate & select target segments Positioning: Identify proposition for each segment Source: Various Sources and Team Analysis We focus on 3% from SOM for the specific market with a target 27.536 SMEs