Nội dung text EAM | Meta Ads Naming Conventions
Easy A Media File Completed Examples: Laifen - DCT #67 - Award Winning Design - TXT 1 Laifen - DCT #67 - Award Winning Design - TXT 2 Laifen - DCT #67 - Award Winning Design - IMG 3 Level #3: Campaign Naming When it comes to the campaign level the naming scheme is kept simple for good reason. There should never be more than 4 Campaigns running unless under specific circumstances (multiple objectives, multiple tests) Campaign Template EAM//Type//Name//Country//CBO Ad Container Campaign: The ad container campaign is used to store and organize our creatives. The ad container campaign will never be turned on. Ads in here will be set up as manual ads and will be used when sending ad previews for clients to review. Campaign Template EAM//Type//Name//Country//ABO Exact Example: EAM//Ad Container//Preview//USCA//ABO Acquisition DCT Campaign: The DCT acquisition campaign will always be our main campaign for all things creative testing and scaling. Each acquisition campaign will have an objective, and that objective is decided based on the client's products. If we have decided there will only be 1 objective for all products, the naming scheme will be as follows: Acquisition Campaign Template EAM//Type//Name//Country//CBO Example: Objective → All Products EAM//Acquisition//All//US//CBO Example: Objective → Laifen Hair Dryer + Toothbrush