Studocu is not sponsored or endorsed by any college or university TBChap 013 - Consumer Behaviour - Testbank Chapter 3 - Semester 3 the Year 2021-2022 include Consumer Behaviour (Trường Đại học Kinh tế Thành phố Hồ Chí Minh) Downloaded by Thiên Thy (
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Chapter 13 Situational Influences Chapter 13 Situational Influences Answer Key Multiple Choice Questions 1. The purchase decision and consumption process always occur in the context of _____. A . oth ers B . a specific situation C . marketing communications D . an extended decision-making process E . a social surrounding Consumers respond to marketing influences and the situation simultaneously. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 13-01 Define situational influence Topic: Situational Influence 13-1 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy (
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