Nội dung text Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies.pdf
© Euromonitor International 2024. All rights reserved. Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies March 2024 © Euromonitor International 2024. All rights reserved.
This PowerPoint presentation includes proprietary information from Euromonitor International and cannot be used or stored with the intent of republishing, reprinting, repurposing or redistributing in any form without explicit consent from Euromonitor International. For usage requests and permission, please contact us https://www.euromonitor.com/locations. The data included in this report is accurate according to Euromonitor International ́s market research database, at time of publication: © Euromonitor International March 2024
Contents © Euromonitor International Introduction Polarised behaviours of Gen Z Top five values to bridge the behaviour gap ▪ Empowerment ▪ Self-expression ▪ Belonging ▪ Rationality ▪ Retreat Strategies to leverage the key values Conclusion
© Euromonitor International Introduction