Tiêu đề UFLL-2014-National-Round-Dove-Challenge-1.pdf ✅

UNILEVER BUSINESS CHALLENGE BRING HAPPINESS TO VIETNAMESE WOMEN 62% women feel less beautiful when their hair is damaged 8 OUT OF 10 women say that they are suffering hair damage 57% women say having blemished hair makes them less confident Hair plays a fundamental role in how women look, feel, communicate and think. It is an emotional crutch, a tool of attraction, a statement of intent. It says everything about her. However, being exposed to daily sun, pollution or styling (coloring, curving, straightening, blow-drying, etc.) does take a toll on her hair.
In 2010, Unilever Global CEO Paul Polman announced the Unilever Sustainable Living Plan (USLP) with three big goals – Improving Health & Well-being, Reducing Environmental Impact, and Enhancing Livelihoods – to be achieved by 2020. In line with these global goals, Unilever Vietnam is committed to supporting sustainability and providing our consumers with the products they need to look good, feel good and get more out of life. And, Dove - No 1 ‘Damage Care’ brand in Vietnam - is proud to share the goal of Improving Health & Well-being of Vietnamese people. Currently, less than 50% of Vietnamese women are using hair conditioners to take care of their hair. Majority have not realized that shampoo alone cannot provide sufficient nourishment to repair hair damages created by exposure to pollution, sun or hair styling habits. Hair needs constant nourishment & supplements from conditioners to be healthier and stronger. Hence, Dove is committed to bringing happiness to Vietnamese women by delivering Superior Care to tangibly improve their hair condition, enhancing their beauty and making them feel more confident. AS A COMPANY WHOSE PRODUCTS ARE BEING USED BY EVERY VIETNAMESE HOUSEHOLD, UNILEVER IS STRONGLY COMMITTED TO DRIVING RESPONSIBLE GROWTH AND IMPROVING VIETNAMESE LIVES. Dove takes away the damage & bring to you a strong beautiful hair, leaving you the freedom to do whatever to be YOU. Dove invites all women to realize their personal potential for beauty by engaging them with product that deliver Superior Care. Invitation Dove believes that beauty should be for everyone. Freely do whatever you want with your hair to make you look & feel at your best. InvitationInvitation Belief mission Promise