Nội dung text EXCLUSIVE PACKAGE | DOVE PACKAGE | ĐỀ BÀI VÒNG 1 - DOVE.pdf
ROUND 1 Your endless effort to rise is for us to never cease advancing our value proposition. the reason The Valiant Marketer Organizing Team
AGENDA I. ROUND 1 STRUCTURE II. TIMELINE & LEGAL DISCLAIMER III. DOVE BUSINESS CHALLENGE IV. DOVE TIKTOK CHALLENGE V. CLOSING REMARKS Letter from the Brand team Brand background Context of the Deodorant market The consumer landscape About Dove Serum The Business Challenge Advice from the Brand team Suggested deliverables Submission guidelines Evaluation criteria Appendix 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 1. 2. 3. The Challenge Requirements & Rules Evaluation criteria & Prize
DOVE BUSINESS CHALLENGE Dove and P/S Challenges in Round 1 are independent. TOP 15 teams from each challenge will advance to Round 2, creating a combined pool of 60 contestants. MAIN CHALLENGE 19/07 - 22/07