Nội dung text English E commerce.pdf
2 Table of Contents Fundamentals of E-Commerce ...................................... 3 E-Commerce Business Models .................................... 20 Digital Payment Systems (E-Payment Systems)............. 31 New Trends in E-Commerce......................................... 54 Unit 1: Introduction to Communication......................... 66 Unit 2: Types of Communication................................... 74 Unit 3: Tools of Communication ................................... 81 Drafting....................................................................... 85 1.1 Notices and Agendas ........................................... 85 1.2 Board Meeting Minutes......................................... 86 1.3 Circulars ............................................................. 87 2. Report Writing ..................................................... 88 3. Business Letters.................................................. 91 4. Curriculum Vitae (CV) Writing............................. 105
4 • Accepting credit or debit cards for commercial online sales. • Driving information through a company via its intranet. • Driving manufacturing and distribution through a value chain with partners on an extranet. • Selling to consumers on a pay-per-download basis, through a website, etc. 1.2.2 E-Commerce Definition There are several definitions of E-Commerce. Some of the notable ones are: • Correspondence Centre (Belgrade, Serbia): E-Commerce is the sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks. • Zwass: E-Commerce is the use of technology in business transactions to create, transform, and redefine relationships for value creation between or among organisations and between organisations and individuals. • Emmanuel Lallana, Rudy Quimbo, Zorayda Ruth Andam: E-Commerce can be defined as the technology-mediated exchange of business information based on intra or inter-organisational activities which facilitate such exchanges over network channels. 1.3 Scope of E-Commerce The scope of e-commerce can be stated as follows: 1. Carrying on planning jobs electronically through the internet, irrespective of whether it is marketing, production, or financial planning. 2. Carrying on organising the company's business through electronic methods. 3. Carrying on production and marketing activities through electronic devices. 4. Carrying on all other business activities, including e-payment, through the internet. 1.4 Major Players in E-Commerce Understanding the major players within the e-commerce landscape requires a careful examination of both the broader market forces and the specific operational environment. The principal actors are: 1. Vendors: These are the companies that manufacture and supply the underlying technology and elements of e-commerce systems. 2. Commerce Service Providers (CSPs): These organizations are vital in providing the expertise and infrastructure for merchants to establish and operate online businesses. They commonly exist as service operator CSPs, portal CSPs, and professional services CSPs. 3. E-merchants: This category encompasses businesses, merchants, and distribution networks that leverage electronic media to sell products to a substantial customer base and often have well-established brand identities.