Tiêu đề CIMA E1 Enterprise Operations Study Text 2013.pdf ✅

S T U D Y T E X T OPERATIONAL PAPER E1 ENTERPRISE OPERATIONS SUITABLE FOR EXAMS UP TO SEPTEMBER 2014 Our text is designed to help you study effectively and efficiently. In this edition we:  Highlight the most important elements in the syllabus and the key skills you will need  Signpost how each chapter links to the syllabus and the learning outcomes  Provide lots of exam alerts explaining how what you're learning may be tested  Include examples and questions to help you apply what you've learnt  Emphasise key points in section summaries  Test your knowledge of what you've studied in quick quizzes  Examine your understanding in our exam question bank  Reference all the important topics in the full index
ii First edition 2009 Fifth edition June 2013 ISBN 9781 4453 7126 9 (Previous ISBN 9781 4453 9602 6) eBook ISBN 9781 4453 7171 9 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Published by BPP Learning Media Ltd BPP House, Aldine Place London W12 8AA www.bpp.com/learningmedia Printed in the United Kingdom by Polestar Wheatons Hennock Road Marsh Barton Exeter EX2 8RP Your learning materials, published by BPP Learning Media Ltd, are printed on paper sourced from sustainable, managed forests. All our rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of BPP Learning Media Ltd. We are grateful to the Chartered Institute of Management Accountants for permission to reproduce past examination questions. The suggested solutions in the exam answer bank have been prepared by BPP Learning Media Ltd. © BPP Learning Media Ltd 2013 A note about copyright Dear Customer What does the little © mean and why does it matter? Your market-leading BPP books, course materials and e-learning materials do not write and update themselves. People write them: on their own behalf or as employees of an organisation that invests in this activity. Copyright law protects their livelihoods. It does so by creating rights over the use of the content. Breach of copyright is a form of theft – as well as being a criminal offence in some jurisdictions, it is potentially a serious breach of professional ethics. With current technology, things might seem a bit hazy but, basically, without the express permission of BPP Learning Media:  Photocopying our materials is a breach of copyright  Scanning, ripcasting or conversion of our digital materials into different file formats, uploading them to facebook or emailing them to your friends is a breach of copyright You can, of course, sell your books, in the form in which you have bought them – once you have finished with them. (Is this fair to your fellow students? We update for a reason.) But the e-products are sold on a single user license basis: we do not supply ‘unlock’ codes to people who have bought them second hand. And what about outside the UK? BPP Learning Media strives to make our materials available at prices students can afford by local printing arrangements, pricing policies and partnerships which are clearly listed on our website. A tiny minority ignore this and indulge in criminal activity by illegally photocopying our material or supporting organisations that do. If they act illegally and unethically in one area, can you really trust them?
iii Contents Page Introduction How our Study Text can help you pass iv Features in our Study Text v Streamlined studying vi Syllabus and learning outcomes vii Studying E1 xiii The exam paper xviii Part A The global business environment 1 The social, political and economic context 3 2 Governance and regulation 39 Part B Information systems 3 The role of information systems 65 4 Systems implementation and business strategy 95 Part C Operations management 5 Operations management and the organisation 131 6 Quality management 159 7 Managing capacity and inventory 191 Part D Marketing 8 Marketing and business strategy 215 9 Marketing plans, branding and communications 243 10 Developments in marketing 277 Part E Managing human capital 11 Human resource management 303 12 Human resource practices 341 Objective test question bank 381 Objective test answer bank 383 Exam question bank 387 Exam answer bank 393 Index 419 Review form