ABOUT ME PROFESSIONAL & LEADERSHIP EXPERIENCE Marketing Traveler & Explorer — I've been to the industries of FMCG and Consumer Electronics, working with industry giants. Namely: Unilever (Dove, Surf), Nestlé (KitKat), FrieslandCampina (Dutch Lady), Mars Wrigley (Extra Gum), Apple, PIAGGIO, etc. With a balance of creativity and business acumen, I'm here to steal your consumers' hearts and competitors' market share. Data Analysis: Conducted qualitative (FGD & IDI) and quantitative research (n = 500) to study consumer purchase drivers & barriers for campaign segmentation & targetting; Account Management: Directly worked with Apple’s commercial team to finalise co-operative marketing plans (NPI and seasonal campaigns - Tet, Back to School) and post-campaign reports; Campaign Planning: Defined campaign objective and crafted marketing strategy for 08 functions (SEO, Social, PR, Production, CRM, Digital, Trade, OOH & Activation); Project Management: Ensured timely delivery of teams’ outputs and troubleshooted emerging problems during campaign execution, such as sudden drops of traffic and sales revenue. Stakeholder Management: Worked with stakeholders (Internal Team, Business Partners, Student Union) to finalise creative concept for 10+ projects; Creative Direction: Quality checked social assets and event POSM (booth, hanger, wobbler, flyer, standee) to ensure creative concept consistency; Talent Development: Conducted end-project review sessions with members, in terms of individual performance and future personal pathway. 12/2024 - Present CellphoneS | Campaign Planner (BU: Apple) & Assistant to CMO 11/2021 - 10/2023 BELL UEH - Biggest English Club in UEH | Creative Team Lead BBA, Graduate with Distinction 2021 - 2025 UEH - International School of Business Languages: English (7.5 IELTS), Chinese (HSK2) Technical: Data Analysis (PowerBI, GA4, Excel) Interpersonal: Leadership & Ownership, Project Management, Critical & Analytical Thinking Marketers, Industry Practitioner IMC plan for Piaggio 04/2025 Finalist, Vietnam Young Lions 2025 Marketing plan for Dove Dry Serum 07/2024 Semi-finalist, Ban Linh Marketer 2024 IMC plan for The Body Shop 05/2024 Winner, CMO Think and Action 2024 Marketing plan for ORION’s new SKU Marketing Foundation, Trade Marketing, 11/2024 Winner, Tam Nhin Thuong Hieu 2024 Data Analysis, Brand Development 2024 - Present Tomorrow Marketers Academy Brand Marketing, Data Analysis, Consumer Market Insights 2025 - Present Young Lions Masterclass of 2025 MINH—HUY HO DIEN Brand Executive & Campaign Planner +84 949 065 579
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