Nội dung text Jan24 [Yayan Firmansyah] Lecture 2 - Keywords, Ad-Copies and Assets.pdf
Yayan Firmansyah Lecture 2 Keywords, Ad-Copies and Assets
Recap Lecture 1 1. What types of campaigns can we run with Google Ads? 2. How does Paid Search Work (Ad Rank) 3. What is Quality Score and why does it matter? 4. Paid Search campaign hierarchy 5. What is an account structure? 6. How do we create an account structure? 7. How can we get started with keyword research? 8. How can we group keywords into ad groups?
Today’s Discussion Keyword Match Type Ad Copies Assets 01 Serting a Paid Search Campaign 02 03 04
Today’s Discussion Serting a Paid Search Campaign Keyword Match Type Ad Copies Assets 01 02 03 04 Serting a Paid Search Campaign