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ICC Casebook 2021 Copyright © 2021 INSEAD Consulting Club (ICC) Contents 1 National Gallery: Strategy and Optimiz. 4 This document is the ICC Casebook, which contains cases contributed by both students and companies. To access the ICC Handbook, which outlines the consulting industry and contains step-by-step recruitment tips, please go to the INSEAD Consulting Club Website. # Case Name 2 National Gallery: New Revenue Streams 16 3 Save the job of an INSEAD alumnus! 24 5 Great Western Bank 47 6 GoodWind Technologies 59 7 Innovation in Chemical Products 69 8 National Health System 84 Robot Co. 91 Slide # Led by Case Type Industry Public sector Public sector Technology Financial Services Industrial Goods Chemicals Public sector Robotics / AI Profitability, Market Analysis Profitability, Market Analysis Turnaround, Profitability Profitability/Cost-cutting Market Sizing/Comp. Advantage Market Innovation & Growth Operations/Processes Market Entry, Pricing, Creativity Interviewer Interviewer Candidate Interviewer Mixed Interviewer Interviewer 9 Interviewer 4 Waterlogic 34 Mixed Profitability Consumer Electronics 2
ICC Casebook 2021 Copyright © 2021 INSEAD Consulting Club (ICC) Contents This document is the ICC Casebook, which contains cases contributed by both students and companies. To access the ICC Handbook, which outlines the consulting industry and contains step-by-step recruitment tips, please go to the INSEAD Consulting Club Website. # Case Name 10 Seachange 101 11 Smartphone Insurance 108 12 StarBus Australia 119 Whitesand Capital Partners 131 Slide # Led by Case Type Industry Tourism & Leisure Insurance Manufacturing Asset Mgmt., Private Equity Market Entry New Product Launch Investment Assessment Profitability, Market Entry Candidate Mixed Mixed / Cand. 13 Candidate 3
ICC Casebook 2021 Copyright © 2021 INSEAD Consulting Club (ICC) National Gallery: Strategy and Optimization (Part 1) Author: Cecily Liu (’21J), Winner of BCG Case Competition 2021 (1st place) Case Information Difficulty level – Quantitative 4 Difficulty level – Creativity 4 Difficulty level – Structure 3 Case led by Interviewer-led Case type Profitability, Market Analysis, Qualitative Analysis Industry Public Museum 4