Nội dung text Session: Ms. SM - Instruments of Trademark commercialisation 10.05.2025.pptx
TRADE MARKS AS A SOURCE OF BRAND VALUE AND RECOGNITION INTERBRAND publishes a list of ‘Best Global Brands’ every year (Top 100 brands).
Trade Marks enhance a brand’s value and recognition. A strong Trade Mark Portfolio drives investments, funding, collaborations, mergers/acquisitions and Joint ventures. It also creates a loyal consumer base and generates goodwill for the owner / business.
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