Tiêu đề tbchap-016-practice-but-not-too-rely-on-it.pdf ✅

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3. Which of the following does NOT influence the evaluation of alternatives on each criterion? A. decision rules applied B. evaluative criteria C. importance of criteria D. alternatives considered E. All of the above influence the evaluation of alternatives on each criterion. 4. Rational choice theory implicitly or explicitly assumes a number of things about consumer choice that are often not true, such as _____. A. consumers seek one optimal solution to a problem and choose on that basis B. consumers have the skill and motivation to find the optimal choice C. the optimal solution does not change as a function of situational factors such as time pressure, task definition, or competitive context D. A and C E. all of the above 5. Attribute-based choice requires _____. A. the knowledge of specific attributes at the time the choice is made B. attribute-by-attribute comparisons across brands C. summary impressions D. A and B E. all of the above 16-2 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013