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LEGAL DISCLAIMER: All the numbers and names in this business case are fictional and for the purpose of the case study only. All the similarities are not intended. This document cannot be used as a supporting source outside of The Valiant Marketer competition 2025 and may not be publicly quoted without the written consent of the case owner. All information is strictly confidential, please do not take photos or circulate numbers from the case. Any team/individual found to have leaked information (copy of images, data...) from the case will immediately be disqualified from the competition. This business case is the intellectual property of Marketing Club of Foreign Trade University (MaC FTU) and Closeup - Unilever. Unauthorized use for educational, promotional, or any other purpose by any individual or organization is strictly prohibited. For permission to use the business case, please contact: [email protected] Copyright © 2025 * macftu.vn * All rights reserved. I. LEGAL DISCLAIMER II. ROUND 2 STRUCTURE & TIMELINE III. HALIDA CHALLENGE IV. CLOSING REMARKS Letter from Brand Team Category background Key segmentations Competitor landscape Consumer behavior About Halida: Brand introduction and business performance Key challenge Your business task 1. 2. 3. 4. 5. 6. 7. 8. AGENDA
ROUND 2 BUSINESS CHALLENGE OF THE VALIANT MARKETER 13 IS SENT TO TWO DIFFERENT CONTESTANT PROFILES ROUND 2 STRUCTURE TIMELINE 29.07 Submission Deadline for TOP 61-120 TOP 5 Second Chance announcement Elevator Pitching Day TOP 20 announcement Halida Challenge release 22.07 21h00 25.07 22h00 26.07 27.07 TOP 60 CONTESTANTS TOP 61 - 120 CONTESTANTS TOP 30 contestants with most excellent proposals in the Elevator Pitching Day will advance to Round 3 - The Valiant Assessment of the competition. Contestants can refer to the information and guidelines about the Elevator Pitching Day in the appendix of the case. Appendix 4: Elevator Pitching Day TOP 60 contestants from Round 1 will have 5 days to solve the Business Challenge from Halida individually. On July 26th, TOP 60 contestants will have a chance to mock pitch their proposals and receive feedback from young & talented Mock Assessors in the Marketing industry on the Mock Pitching Session. On July 27th, TOP 60 contestants will pitch their proposals with the Panel of Judges on the Elevator Pitching Day. TOP 60 contestants are both the Mock Pitching Session and the Elevator Pitching Day. required to join TOP 61 120 contestants from Round 1 will own a chance to join the Second Chance Round. Specifically, they can get access to the Business Challenge from Halida and have 4 days to solve & submit the Challenge individually. TOP 5 best contestants in the Second Chance Round will advance directly to the Elevator Pitching Day and pitch their proposals with the Panel of Judges on July 27th. TOP 5 best contestants in the Second Chance Round are the Elevator Pitching Day. required to join
HALIDA BUSINESS CHALLENGE SECOND CHANCE ROUND 22/07 - 29/07 TOP 20 contestants with most excellent proposals in the Elevator Pitching Day will advance to Round 3 - The Valiant Assessment of the competition.

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