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Upon analysis, in an attempt to connect with our target audience, using his daily experiences as a direct connection to “him”. I explored the grit, hustle, and the survival instincts of the everyday man on the street, his desire for betterment, his quest for more than the average—life presents to him, his doggedness, tenacity, aspirations and a need to validate himself and reward his hardwork—because if he keeps at it, his Hustle will pay— Bajaj is positioned as a Strong, Swift and Reliable backbone that knows him, powers his needs, and help him navigate because like him, it doesn't break, it doesn't stop till it helps him break all limit. Headlines Sub-headlines Body Copies Dialogue driven concepts Hooks Social captions Instagram HOOKS: BAJAJ, NO HASSLE GET UP N GO WITH BAJAJ YOUR PRIDE,YOUR RIDE RIDE YOUR PRIDE