NGUYEN DAO ANH KHOA (DANIEL)
[email protected] | (+84) 827 227 665 | LinkedIn “A Trade Marketing Enthusiast with 1+ years of experience in FMCG industry, specializing in MT channel (HPSP, Minimart, CVS). With a growth-driven mindset, resilient attitude & strong can-do spirit, I desire to become an Assistant Trade Marketing Manager within the next 2 years.” EDUCATION FOREIGN TRADE UNIVERSITY, HO CHI MINH CITY 2021 – 2025 • Major: Bachelor’s Degree in International Business Economics (Graduated with Very Good - GPA: 3.38/4.0) WORK EXPERIENCES HEINEKEN VIETNAM HCMC, Vietnam Trade Marketing Executive, MOFT Channel – HPSP format 01/2025 – Present • Led customer planning with 4 KAEs to design & execute integrated trade plans, including promotions, visibility, in-store activations & other initiatives projects; • Collaborated with Brand teams (Heineken Family, Strongbow & Edelweiss) to intergate NPD launching plans into HPSP channel strategy, tailor consumer promotions (UTL/UTC/On-pack) for key customers & review monthly performance; • Supported Channel Manager in developing quarterly ICP plans, T2T & JBP meetings with key retail partners; • Managed end-to-end channel execution: POSM deployment, gift sourcing & payment process (PR, PO, Gratis tracking). Key achievements: • Achieved +5% volume growth in Q1’25 vs.24 driven by tactical promotions tailored to shopper insights & customer’s strategies; • Sucessfully rolled out Loyalty programs for Saigon Co.op & Win membership to increase repeat purchase rate. Trade Marketing Intern, MOFT Channel – Minimart & CVS format 04/2024 – 12/2024 • Collaborated with 1 KAE to develop & execute trade promotions (discounts, food combos, free gifts) across CVS customers; • Supported Channel Manager in executing and evaluating thematic campaigns (Reunification Day, Independence Day, Tiger Football) at Minimart; • Led Festive 24/25 initiatives at Minimart, including Mini Banquet progam, Merchandiser project & after-Festive promotion to capture holiday traffic and drive customer acquisition. Key achievements: • Achieved +69% volume growth vs. LY & +4% vs. target in Festive 24/25 at Minimart; • Successfully piloted Mini Banquet program with +40% uplift vs. pre-Festive baseline & +10% vs. target. HAYAT VIETNAM HCMC, Vietnam Trade Marketing Intern, MT Channel – HPSP and M&B format 08/2023 – 10/2023 • Supported Trade Marketing Manager in executing in-store promotions and brand activations; • Conducted competitor analysis (pricing, assortment, promotion mechanics) to generate insights; • Managed end-to-end process of POSM production and gift development for Molfix and Molped brand. Key achievements: Developed a standardized competitor tracking template that improved data accuracy and reduced reporting time LEADERSHIP & AFFILICATIONS ACTION Club HCMC, Vietnam Vice President of External Affairs 08/2022 – 07/2023 • Led a team of 4 members to execute partnership strategy, direction and objectives for 2 main projects, including Doanh Nhan Tap Su & Business Solutions; • Generated total revenue of 688 million VND, achieved 130% YoY increase and acquired partnership with 30+ MNCs. ACHIEVEMENTS • TOP 8 Sales Function of The Talented Candidate | HRC FTU 12/2024 • TOP 16 X-Leader 2024 | Business Administration Club 05/2024 SKILLS • Functional skills: Promotion planning & execution, Channel & Customer understanding, Visibility & Merchandising • Leadership skills: Cross-functional collaboration, Stakeholder management, Communication, Team leadership • Technical skills: Fluent in English, Microsoft Office, Data analysis & Reporting
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