Tiêu đề SOL_MBA_Sem-3_Brand PYQP_June'24.pdf ✅

7175 2 PART A Case Study 1. Pantagon Ltd's brand journey begins with understanding the anatomy of its brand. Initially known for innovative software solutions, the company recognized the need to redefine its brand meaning to resonate with consumers on a deeper level. By focusing t°hnr::egahtL:t::ur:Cdt:::sa,]'pea:t°at:°onnaLa'Lineddetxop::)se):::a:}t:I:i):/:: as more than just a technology provider .but as a partner in enhancing users' lives.Pantagon underwent a comprehensive brand visioning process to establish a clear brand identity and image. By developing brand identity frameworks and crafting its brand positioning strategy, the company aimed to differentiate itself from 7115 5. Analyze how internal assets, such as brand equity, can be leveraged to fuel growth strategies. Discuss the concept of line extensions and how they can be used to expand product offerings while minimizing risk. Critically evaluate the Keller and Aaker Brand Equity Framework, explaining its key dimensions and how they influence the success of brand extensions. I \t'` 6. Discuss specific challenges brands encounter at different stages of their life cycle. Explore strategies for managing brands over time, including brand revitalization, brand extensions, and portfolio rationalization. P.T.O.
7175 Discuss how each type prioritizes different aspects of customer value creation. Provide real-world examples to illustrate your points and explain the target markets these brand types typically cater to. 3. Discuss the concept of brand visioning and its role in shaping a brand's direction. How does brand vision translate into a clear and compelling brand identity? + 4. How can a brand ensure its products align with its core identity and target audience needs? Discuss the importance of brand relevance and brand differentiation. Provide examples of brands that have achieved a strong market position through strategic differentiation and explain the factors that contributed to their success. 7175 il` competitors while remaining relevant to its target audience. Through a positioning statement highlighting its unique value proposition, Pantagon sought to capture consumer interest and loyalty. Expanding globally, Pantagon leveraged internal asset`s to drive growth and establish brand equity. The company employed line extension strategies and brand stretch initiatives to capitalize on existing brand equity while exploring new markets. Drawing on Keller and Aaker's frameworks, Pantagon focused on enhancing customer responses to its brand and stren.gthening its market position.Pantagon faced the challenge of balancing efficiency and effectiveness in its brand strategies. Through careful brand architecture and portfolio management, the company navig-ated the product and brand life cycles effectively. By managing its brand over time, Pantagon sustained relevance and adapted P.T.O.