Tiêu đề Unit 6.pdf ✅

6/4/2025 1 WVU | DEPARTMENT OF COMMUNICATION STUDIES 6 RHETORIC Introduction to the Art of Persuasion and Speaking Dr. Alan Goodboy 6 LEARNING OBJECTIVES Describe how ancient Greek scholars influenced the study of rhetoric. Distinguish between propositions of fact, value, and policy. Explain and apply the five canons of rhetoric to a public speech. 1 2
6/4/2025 2 RHETORIC The foundation of Public Communication and Persuasion “Ability to speak well and persuade audiences...” “The art of ruling the minds of men.” “All available means of persuasion.” How well can I encode (manipulate) my message, so my audience decodes the way I want them to? RHETORIC Ancient Greek Influences • “I have the power to manipulate messages” Sophists • Find truth! Don’t manipulate. Plato • Persuade ethically. Rhetoric is creative. Aristotle • How can you make a good speech? Cicero 3 4