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Nội dung text EXCLUSIVE PACKAGE | P/S PACKAGE | Bài làm team QUẬT MỘ TRÙNG MAR | Thí sinh Bùi Quỳnh Giao & Nguyễn Lê Nguyên.pdf



Category outlook Where-to-play analysis Strategy to win Execution plan The competitive landscape is changing fast over just one year. Oral-B just secured 1st place not long ago in 22'. P/S E-toothbrush is the current market leader in Vietnam, yet competition is cut-throat and the brand needs to move fast. Introduction A rising - to - be market leader ... +7% in just 01 years in a young yet thriving category +5% share only YET + Y 2 oY g 5 rowth % (Case writer) (Case writer) Inhereting the legacy Bảo vệ nụ cười Việt Nam of the mother brand... while striving to maintain iconicity through innovations Expert, techno Also expert, techno but at afforable pricing and with many colors HOWEVER, laurels aren’t to rest on... The question is WHAT’S NEXT for a long-term 1st leader? (YouNet Media)

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