Nội dung text [CG] Try Out Flexi - MEGA TO Vol. 1 2024_Literasi dalam Bahasa Inggris - Pembahasan.pdf
b.The Effects Of CaffeinatedCoffee On Retail Store Design c.How Coffee Consumption Influences Impulse Purchasing d.The Impact of Caffeine on Shopping Decisions e.How Dopamine Affects Shopping Behavior Pembahasan Soal menanyakan judul yang paling tepat untuk Teks 1. Judul harus menggambarkan isi teksnya. Oleh karena itu, kita harus terlebih dahulu mengetahui hal yang dibahas di teksnya. Isi teks sebenarnya sudah bisa diketahui dari paragraf 1. Di paragraf ini, penulis menyatakan adanya hubungan antara konsumsi kafein dan perilaku belanja konsumen, berdasarkan penelitian yang dilakukan University of South Florida (USF).Gagasan tersebut dijelaskan lebih lanjut di paragraf-paragraf berikutnya. Di paragraf 2 dibahas lebih lanjut temuan penelitian tersebut, yaitu bahwa konsumen yang minum kopi berkafein cenderung membelanjakan lebih banyak uang dan membeli lebih banyak barang. Di paragraf 3 dijelaskan bagaimana kafein dapat mempengaruhi perilaku belanja. Di paragraf 4 dijelaskan bahwa konsumsi kafein juga mempengaruhi jenis barang-barang yang dibeli konsumen. Orang yang minum kopi berkafein cenderung membeli lebih banyak barang non-esensial dibanding mereka yang minum kopi tanpa kafein atau air. Di paragraf 5 dibahas tentang temuan penelitian yang juga menunjukkan bahwa konsumsi kafein dapat mempengaruhi pembelian impulsif dalam konteks belanja daring. Dengan demikian, judul yang paling tepat untuk teks tersebut adalah The Impact of Caffeine on Shopping Decisions karena judul ini menggambarkan isi teks secara keseluruhan. Jadi, pilihan jawaban yang paling tepat adalah D. 2. The question is basedon the following passages. Text 1 An international study spearheaded by the University of South Florida (USF) has discovered a link between caffeine andconsumer behavior.The research foundthat caffeine consumption can influence what shoppers buy as well as how much they spend. The research experiment, which occurred at retail outlets that often offer coffee beverages near their entrances, analyzed the behavior of shoppers who drank caffeinated coffee before shopping. The Journal of Marketing published the findings, revealing that these individuals spent around 50% more money and purchasedalmost 30% more items than those who drank decaffeinatedcoffee or water. "Dopamine is released in the brain by caffeine, a strong stimulant. Consequently, cases of impulsive buying increase due to an enhanced energetic state and decreased self-control. It results in the individual purchasing a greater number of goods and spending more," explained lead author Dipayan Biswas, the Frank Harvey Endowed Professor of Marketing at USF. The study also established a difference in the kind of items purchased, with caffeinated coffee drinkers more prone to impulse buying.These individuals purchasedmore non-essential items, such as fragrances andscented candles.However, there was only a slight variation in the purchase of utility goods like kitchen utensils between the caffeinatedgroup andthose who hadwater or decaf coffee. The effects of caffeine on shopping habits were also tested in an online shopping context, receiving similar results. "Consumers intending to reduce impulsive expenses should stay clear of caffeinated drinks before shopping, signifying that although moderate caffeine consumption may have health benefits, it can lead to unintentional consequences when shopping," Biswas advised. Text 2 Caffeinated coffee is a common ally in workplaces worldwide, often perceived as a productivity booster by office workers. The stimulating effect of caffeine, the main active component in the beverage, has been
scientifically associated with enhanced cognitive functions and work performance. By blocking the adenosine receptors in the brain, caffeine helps maintain alertness, fight fatigue, and enhance overall concentration - key factors in workplace productivity. Several studies have shown that moderate consumption of caffeinated coffee can significantly benefit office workers. For instance, it has been found to enhance short-term recall and problem-solving skills, fostering creativity and innovation, which are crucial in many professional settings. On mundane tasks demanding attention to detail, workers who consumed caffeinated coffee were found to be more careful and made fewer mistakes, thereby enhancing precision andefficiency. In addition to enhancing performance, drinking caffeinatedcoffee is also associatedwith improving mood, due to the release of dopamine triggered by caffeine. As such, it can provide workers an emotional lift to inspire a more positive work atmosphere, indirectly enhancing team collaboration and workplace satisfaction.However, it is crucial to note that each individual may react differently to caffeine and that its consumption should be within moderate bounds to avoidpotential adverse effects like sleep disturbances andanxiety. What is the relationship between Text 1 andText 2? a.They both focus on the benefits of caffeine consumption in enhancing productivity andshopping habits. b.Both texts discuss the effect of caffeine, but from different perspectives andscenarios. c.Text 1 andText 2 both examine the negative impacts of caffeine in different contexts. d.Text 2 offers a rebuttal to arguments made in Text 1 about caffeine consumption. e.They both discuss the positive andnegative outcomes of drinking coffee. Pembahasan Soal menanyakan hubungan kedua teks. Hubungan teks dapat diketahui dengan mengidentifikasi intisari kedua teks terlebih dahulu. Teks 1 berfokus pada hubungan antara konsumsi kafein dan perilaku belanja konsumen. Konsumsi kafein dapat berdampak pada apa yang dibeli oleh pelanggan dan berapa banyak yang mereka belanjakan. Individu yang mengonsumsi kafein sebelum berbelanja cenderung menghabiskan lebih banyak uang dan membeli lebih banyak barang dibandingkan mereka yang minum kopi dekafein atau air. Sebaliknya, Teks 2 membahas hubungan antara konsumsi kafein dan peningkatan produktivitas di tempat kerja. Ini menunjukkan bahwa konsumsi kopi berkafein, dalam batas yang wajar, dapat memberikan manfaat signifikan bagi pekerja kantor, termasuk peningkatan fungsi kognitif dan kinerja kerja serta perbaikan suasana hati. Oleh karena itu, kita dapat mengetahui bahwa kedua teks tersebut membahas efek konsumsi kafein tetapi dengan perspektif dan skenario yang berbeda. Teks 1 membahas dampak negatifnya dalam konteks berbelanja, sedangkan Teks 2 membahas dampak positifnya dalam konteks produktivitas kerja. Pernyataan yang menggambarkan hubungan keduanya adalah both texts discuss the effect of caffeine, but from different perspectives and scenarios. Jadi, pilihan jawaban yang paling tepat adalah B. 3. The question is basedon the following passages. Text 1 An international study spearheaded by the University of South Florida (USF) has discovered a link between caffeine andconsumer behavior.The research foundthat caffeine consumption can influence what shoppers buy as well as how much they spend. The research experiment, which occurred at retail outlets that often offer coffee beverages near their entrances, analyzed the behavior of shoppers who drank caffeinated coffee before shopping. The Journal of Marketing published the findings, revealing that these individuals spent around 50% more money and purchasedalmost 30% more items than those who drank decaffeinatedcoffee or water.
"Dopamine is released in the brain by caffeine, a strong stimulant. Consequently, cases of impulsive buying increase due to an enhanced energetic state and decreased self-control. It results in the individual purchasing a greater number of goods and spending more," explained lead author Dipayan Biswas, the Frank Harvey Endowed Professor of Marketing at USF. The study also established a difference in the kind of items purchased, with caffeinated coffee drinkers more prone to impulse buying.These individuals purchasedmore non-essential items, such as fragrances andscented candles.However, there was only a slight variation in the purchase of utility goods like kitchen utensils between the caffeinatedgroup andthose who hadwater or decaf coffee. The effects of caffeine on shopping habits were also tested in an online shopping context, receiving similar results. "Consumers intending to reduce impulsive expenses should stay clear of caffeinated drinks before shopping, signifying that although moderate caffeine consumption may have health benefits, it can lead to unintentional consequences when shopping," Biswas advised. Text 2 Caffeinated coffee is a common ally in workplaces worldwide, often perceived as a productivity booster by office workers. The stimulating effect of caffeine, the main active component in the beverage, has been scientifically associated with enhanced cognitive functions and work performance. By blocking the adenosine receptors in the brain, caffeine helps maintain alertness, fight fatigue, and enhance overall concentration - key factors in workplace productivity. Several studies have shown that moderate consumption of caffeinated coffee can significantly benefit office workers. For instance, it has been found to enhance short-term recall and problem-solving skills, fostering creativity and innovation, which are crucial in many professional settings. On mundane tasks demanding attention to detail, workers who consumed caffeinated coffee were found to be more careful and made fewer mistakes, thereby enhancing precision andefficiency. In addition to enhancing performance, drinking caffeinatedcoffee is also associatedwith improving mood, due to the release of dopamine triggered by caffeine. As such, it can provide workers an emotional lift to inspire a more positive work atmosphere, indirectly enhancing team collaboration and workplace satisfaction.However, it is crucial to note that each individual may react differently to caffeine and that its consumption should be within moderate bounds to avoidpotential adverse effects like sleep disturbances andanxiety. It is mentionedin both texts that .... a.Caffeine improves moodandconcentration. b.Coffee is the most common source of caffeine. c.Moderate caffeine consumption can be beneficial. d.The response to caffeine may vary among individuals. e.Caffeine is the strongest stimulant of dopamine release. Pembahasan Soal menanyakan pernyataan yang tepat berdasarkan kedua teks. Perlu diperhatikan bahwa jika informasi tersebut hanya ditemukan pada salah satu teks saja, pernyataan tersebut tidak tepat. Di akhir teks 1 dikatakan bahwa konsumsi kafein dalam jumlah sedang kemungkinan memiliki manfaat kesehatan (moderate caffeine consumption may have health benefits). Lalu, di paragraf terakhir teks 2 dijelaskan bahwa minum kopi berkafein bisa meningkatkan kinerja dan memperbaiki suasana hati. Namun, dikatakan pula bahwa setiap individu mungkin bereaksi berbeda terhadap kafein, dan jumlah konsumsinya harus dalam batas wajar untuk menghindari potensi efek buruk seperti gangguan tidur dan kecemasan. Semua informasi tersebut menunjukkan bahwa konsumsi kafein dalam jumlah sedang atau wajar memiliki manfaat (Moderate caffeine consumption can be beneficial.). Jadi, pilihan jawaban yang paling tepat adalah C.