Title L04 Promoting Product and Services to Guests.pdf ✅

P R O M O T I N G P R O D U C T S A N D S E R V I C E S T O G U E S T S A D D A B R I E F E X P L A N A T I O N O F T H E P R E S E N T A T I O N ’ S P U R P O S E
LEARNING OBJECTIVES • Identify key products and services offered by hotels that can be effectively promoted. • Understand the importance of guest segmentation and personalization in promotion. • Explore various in-hotel and digital channels for promoting offerings. • Develop effective strategies for upselling, cross-selling, and creating compelling offers. • Recognize the crucial role of staff training in successful promotion. • Learn how to measure the effectiveness of promotional efforts.
T H E I M P O R TA N C E O F H O T E L P R O M O T I O N