Title GrowSaaS: Cold audience research ✅

Cold audience research Table of contents Table of contents 1 Finding people to interview 2 1. If you don’t have Sales Navigator 2 2. If you do have Sales Navigator 2 Outreach to request interviews 3 1. If you use an automated tool 4 2. If you want to do it manually 4 Completing interviews 4 © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.
Finding people to interview It’s highly recommended you purchase a Sales Navigator subscription to do this, it’s a premium version of LinkedIn that enables you to search through LinkedIn’s database of people and companies easily. 1. If you don’t have Sales Navigator Use the native search function to find ideal people to interview. For example, If you want to target founders at marketing agencies, you could search for the keyword “founder” at companies within the “advertising services” industry. 2. If you do have Sales Navigator Sales Navigator makes it easy to find people and companies with advanced filters. Using the lead filters option highlighted below, add your desired filters and run a search. From the Sales Navigator interface, you can add people to a list, connect with them or send them an InMail. © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.
You can also use these searches to import a bulk list of leads to an automated outreach tool which will be shown in the following steps. Outreach to request interviews It’s recommended that you use tools to automate your outreach. They will save you hours and enable you to focus on tasks with higher leverage. Expandi is a good option. GrowSaaS: LinkedIn message template for research 1. If you use an automated tool Follow this guide from Expandi, which explains how to set up a connector campaign. This will enable you to import a Sales Navigator search and automatically connect with and message people. Set this up correctly, and you can easily message 100s of people instead of manually doing it. Use the above message templates. 2. If you want to do it manually You can either InMail people or connect with them and send a message. InMail enables you to message people you are not connected with. Use the above message templates to do this. © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.
Completing interviews ● Record every meeting. You should use software like Read.ai, Fireflies.ai or equivalent to record the call. The transcripts generated by these tools can be analysed by ChatGPT, saving time. ● The questions provided are guidelines, not absolutes. The benefit of 1-1 interviews is that you can dig a layer deeper than surveys, don’t be afraid to ask the interviewee to expand on their answer so you can get the whole picture. Be inquisitive and find those underlying motivations. GrowSaaS: Cold audience interview questions Analysis Beyond the patterns that will naturally form in your mind, it’s also a useful exercise to put these insights somewhere central so that you can refer back to them. A great way to do this is by leveraging ChatGPT. If you used the recording software that was recommended, download the transcript as a .txt file and paste it into ChatGPT with the following prompt: The below text is a research interview, I'd like you to summarise it into key points. I'm the one asking questions, if you could distinguish between me (the interviewer) and clientName (the interviewee). Don't give a timeline of events, but focus on summarising the key takeaways from the interview, focusing on the interviewee's current situation, challenges they’re experiencing and current ways of solving them. Please provide the summary in bullet points. Please do not write in title case and please write in 11th grade level. Please also highlight common words or phrases they used that could benefit me with regards to messaging, targeting and product development. I'd like you to do this with the structure of: - Background current situation - Challenges - Current methods of solving challenges - Thoughts on buying process - Impressions of yourProduct - Conclusion © growsaas.com - All rights reserved. Do not share, copy, reproduce or sell any part of this document unless you have written permission from growsaas.com. All Infringements will be prosecuted. If you are the personal owner of the growsaas.com End User Licence then you may use it for your own use but not for any other purpose.