Title Case1FirstRound_Green Clean_StudentVersion_Final.ppt.pptx ✅

Slide # Case Study Exercise Case Study Exercise Background: You are a market researcher specializing in household cleaning products You have conducted a study on a new toilet bowl cleaner: Green Clean You recently communicated to management that concept performance is below average The management team would like to understand how to improve the concept Your suggestions will be passed onto the copy writer, so the management team is looking for specific recommendations. However, you cannot change the fact that this will be a natural toilet bowl cleaner. In your presentation, please use 3 x slides to answer each of the 2 x questions (total: 6 x slides) Please assume this pack is to be presented to your client, and must be presentation-friendly. Slides should clearly answer the questions without large blocks of text. You may add extra slides (title, agenda, etc.) to make your pack presentation-friendly, but your summary and recommendations must not use more than 6 x slides.

Slide # BASES Core Set of questions Purchase Intent Liking Value Uniqueness Claimed Units Claimed Frequency How likely are you to buy this new product? How much do you like/dislike this new product? Given that this product costs VND40,000, how would you rate price/value? How new and different do you feel this new product is from products currently on the market? How many units would you buy the first time? How many times a year would you buy this product if it was available in the store where you shop?