Title Tommy Harlim_Feb2024_L6_ TikTok Audience Targeting & Ads Creative.pdf ✅

Audience Targeting & Ads Creative Tommy Harlim - 2024 Digital Marketing
What We Will Learn Today TikTok Ads Creative Audience Targeting 02 01
Audience Targeting
Targeting Options ● Include: You can target your Custom Audience or create a lookalike (Customer File, Engagement, App Activity, Website Traffic). ● Exclude: You can also exclude the audience. ● Gender ● Age Range ● Location: Deliver ads to users in specific country/region, province, city ● Languages: Deliver to users who use specific app language ● Interests: Deliver ads to users who have specific interests, e.g. “Game” ● Behaviors: In-App Behaviors like interactions with videos or creators; Video Behaviors like watching, liking, commenting and sharing videos; Creator Interactions like following or viewing creator profiles Audience Demographics Interests & Behaviors