Content text B2 Week 4 - Business S1 - Day 1 - Product Launch Planning, Risk Management & Evaluation.pdf
Hello! Aria Perdana VP of Product - Banking and Fintech Platform PT. Indosat, Tbk Little bit about me: - IT graduate - Started as programmer - non-product role for 8 years - started as product in 2017 (8 years so far) Journey: Non Product - IT: - Java and PHP Developers at Midas Solusi Utama (2009 - 2010) - Production Support eBanking at Artha Graha (2010 - 2011) - IT Business Alliance at BTPN (2011 – 2017) Product: - Digital Product Owner at Commonwealth Bank (2017 – 2018) - Product Manager at TunaiKita (2018 – 2019) - Product Manager at OVO (2019 -2020) - Senior Product Manager at AwanTunai (2020 - 2021) - Lead Product Manager at OVO (2021 - 2023) - Lead Product Manager at Grab (2023) - Principal Product Manager at CBI (2023 - 2024) LinkedIn
Strategy Go to Market (GTM) Strategy Framework Improvement Strategy Customer Experience Strategy Communication Strategy Product Strategy Product Strategy Next Product Launch Product Launch Checklist Checklist Product Development Conversion Funnel Product Activation Product Evaluation Next Product Development Execution
Implementing Product Launch Plan 0) Product Launch Checklist 1) Product Development 2) Conversion Funnel 3) Product Activation 4) Product Evaluation