Title July 1 Pricing Change Explainer.pdf ✅

Pricing on the WhatsApp Business Platform Effective July 1, 2025


How it works Businesses can respond via free-form messages to users within the 24-hour customer service window at no charge. The 24-hour customer service window resets with each user message. Businesses can respond to users at no charge with free-form messages. Effective November 1, 2024 What this means Businesses can be available for and engage with their customers on WhatsApp, including via AI-enabled conversational experiences, at no charge. The customer service window is a 24-hour timer that starts with a user message and resets with each new user message. As long as the customer service window is open, businesses can respond to users via free-form messages or utility messages, at no charge. Free-form messages are any message type that is not a template message. Learn more here. No charge for these free-form messages.