Title J&J_Spine Case Study_Quest.pdf ✅

Project Brief Johnson & JohnsoN Medical: Johnson & Johnson Medical provides solutions to doctors, patients and nurses. Being a leading Medical Devices provider in almost every segment, what sets it apart is its constant focus on innovation. It offers an extensive range of high technology medical and surgical equipment, devices and services. The business is organized into franchises to focus on target customers and better service. Our Credo: Johnson & Johnson is guided by the values set forth in Our Credo, created by General Robert Wood Johnson in 1943. These principles have guided us over the years and continue to set the tone of integrity for the entire Company. At all levels, the employees of Johnson & Johnson are committed to the ethical principles embodied in Our Credo and these principles have been woven into the fabric of the Company. We believe it’s a recipe for business success. Put simply, Our Credo challenges us to put the needs and well-being of the people we serve first. Background of the Project: The Spine market is estimated to be USD 29.7 Million in India and is expected to grow at a rate of 8% from the year 2018 to 2021. Geographically the spine market is fragmented in India as the spread of surgeons is across the country. In general, the demand for spine procedures is being spurred by a multitude of factors including an expanding elderly population, urbanization, economic growth, increasing surgeons and patient awareness. The expanding Indian economy has allowed for significant development of health care infrastructure—including building new facilities, purchasing diagnostic and surgical equipment, and training more medical professionals—which is in turn improving patient accessibility to medical care, including spine treatments. There are several multinational and local players in the Indian market with the predominant ones being Medtronic, Depuy Synthes, Globus, Jayon, Gesco and K2M. The value share of MNC players is ~55% and their USPs are research-based products with strong scientific education platforms for surgeons. Despite