Title Global Commerce Trend Report in 2023.pdf ✅

Last modified: 01/23 Commerce Trends 2023
Contents Unexpected is the new normal 4 The economic outlook forces ecommerce businesses to brace for a sluggish economy 5 Expectations of brands grow as consumer behavior changes 6 Methodology 7 Supply chain 8 Money 9 Marketing 10 Ecommerce 11 Retail 12 Supply chain trends 2023 14 Consumer demands aren’t waiting for supply chains to recover 16 Supply chain management hasn’t kept pace with commerce trends 17 How to future-proof logistics networks 18 Merchant spotlight: The Natural Patch 21 How Shopify can help 22 Money trends 2023 23 Buyers are spending less, and less often 25 Strong brands are serving customers while fighting inflation 26 How to boost cash flow and customer satisfaction simultaneously in 2023 27 Merchant spotlight: Fable 31 How Shopify can help 32 Supply chain Money Marketing Ecommerce Retail 2Contents
Marketing trends 2023 33 The data dilemma: ROAS worsens as consumer privacy gets better 35 Can first-party data solve the data crisis? 36 Brands collaborate to win the marketing competition 37 How to bring collabs to life in 2023 38 Merchant spotlight: Doe Lashes 40 How Shopify can help 41 Ecommerce trends 2023 42 Ecommerce growth stabilizes post-pandemic 44 Social media is infiltrating every part of retail 45 Social commerce moves out of this world 46 How to wow customers in the most interactive digital landscape yet 48 Merchant spotlight: Superplastic 50 How Shopify can help 51 Retail trends 2023 52 The post-pandemic shopper is changing the face of retail 54 Diversifying and clarifying the role of the retail store 56 How to create a standout retail store in 2023 57 Merchant spotlight: Lively 60 How Shopify can help 61 Supply chain Money Marketing Ecommerce Retail 3Contents
Unexpected is the new normal The only constant in commerce is change. And the only way forward is to adapt. In the past year, we’ve seen millions of businesses display resilience in the face of the unexpected, contributing to over $27 trillion USD1 of retail sales worldwide. But 64%2 of global businesses are still recovering from the negative impact of the pandemic.* Economic obstacles from the pandemic were compounded further in 2022, when the Russia-Ukraine war led to sanctions that delayed or halted trade altogether. The fiscal instability is driving the highest inflation in 40 years.3 Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce by half a decade.4 Shopping, working, and socializing online became commonplace. But after years of lockdowns and restrictions, people now crave meaningful connection across all facets of life—including commerce. Physical spaces make those points of connection between merchants and customers possible, including online and offline commerce. As brands grapple with the challenges in 2023, they’ll need to respond by adding flexibility to their products, plans, and policies. With an economic recession on the horizon, being agile has never been more important. This report outlines the global trends equipping brands to confront the unexpected. Supply chain Money Marketing Ecommerce Retail 4Overview *All values are in U.S. dollars