Title $100M Leads - 2 Bonus Chapters -- Alex Hormozi.pdf ✅

It was unlike anything I’d ever experienced. It took me 60 minutes to make it from the door of the venue to the men's lavatory 30 feet away. And even there, someone followed me and asked me questions while I was peeing. My answer remained the same “Nope. I'm only a gym owner. This is what I do. I don’t teach it. That’s not my business. Sorry.” For the next two days, people asked an unending stream of questions about my presentation. Every time I found myself alone, a new person would dart over “got a sec?” It felt pretty cool. No one had ever paid me that much attention. And as far as I was concerned, I didn't know anyone else liked this stuff. The marketing world was so new to me. To this day, I still don't know why folks at that conference took so much interest in me. But I was on my own. I had nothing else scheduled. And it was nice to be recognized as 'good at this'. It was my first sign that there could be more for me. The event was my first big exposure. It also went hand in hand with what my mentor at the time had suggested I do “You should be teaching other people how to do what you do.” I walked away from the event with a pocket overflowing with business cards and tons of new contacts saved in my phone “John M - Guy with beige jacket - supplements” “Marcy-owns weight loss clinic - texas”. Once I got home, I plugged all the names into an excel sheet. There were over 100! I had no idea what I was doing, but I knew I could probably help them. So I reached out to them about a week after the event. Many were in adjacent industries like chiropractors or dentists. Some were selling supplements online. Others had online fitness businesses. I didn’t know anything about that, at the time. I just knew how to help gyms. Ironically, the concept of selling a course or program seemed very foreign to me. I had always sold services. But, I had no idea how I would do that here. So I created the first offer for what would later become Gym Launch by giving something away for free: me. I’ll fly out to your gym. I’ll spend my own money on marketing, I’ll work your leads. I’ll close them. Then I get the cash that I collect, and I’ll give you the customers for free. I’ll show you how to sell supplements. I’ll give you my nutrition program. I’ll show you how to fulfill them. And I’ll show you how to convert them into memberships. Again, for free. I only make what I sell. Sound like a Grand Slam Offer? Yep.