Title Tài liệu MSM201c ✅

1 TÀI LIỆU CỦA VẸO DỊCH VỤSƯU TẦM VÀ BIÊN SOẠN DÀNH RIÊNG CHO NHỮNG KHÁCH HÀNG IU QUÝ <3 https://www.facebook.com/veodichvu (Nhận mọi kèo làm COURSERA và làm slide thuyết trình giá người nhà nhé!) _________________________________ _______ ● Quiz từ trang 1 - 29 ● Hướng dẫn thi bằng tiếng Anh từ trang 30, tiếng Việt từ trang 32 Một số câu hỏi trắc nghiệm được trích ra từ Quiz Mooc 1 đến mooc 5. Lưu ý: khi tham gia thi có thể nhờ bạn ngồi phía sau khuất góc cam để tra trên ChatGPT, Gemini,... vì Google không có. Tuy nhiên, nhiều câu đáp án có thể sẽ bị sai! MOOC 1 At its core marketing involves which of these steps? Select all that apply. Creating messages related to or promoting the product Understanding and studying the audience or customers for a product Which of the following is NOT a type of digital marketing? Print advertising When looking at the digital marketing landscape which of the following are types of social media platforms available to users? Select all that apply. Learning management platforms Networking platforms Publishing platforms Sharing platform chưa đủ Which of the following social media platforms are encompassed by Meta? Select all that apply. Instagram
2 WhatsApp Which of the following statements is true about Instagram? Businesses can promote content through paid advertisements Which of the following statements is true about Facebook and Instagram messenger? Messenger lets businesses instantly connect with people on their Facebook Page or the Messenger app True or false: Many social media platforms, such as Facebook, offer special tools for non-profit organizations. True How does digital marketing differ from traditional marketing? Select all that apply. It enables measurements of results It can be used to target specific audiences As a business owner, you’d like to set up a presence on a social media platform where you can network with others in your industry, post news and accomplishments and find potential team members to fill open roles. Which of the following would be an ideal platform? Linkedin True or false? Youtube is a platform designed for texting, calling, and sharing. False Meta Ads Manager allows companies to do which of the following when creating an ad? All of the above Which major social media platform has the same unified profile for individuals and brands alike? LinkedIn Twitter On which video social media platform can you find short form videos of 15 and 60 seconds? TikTok Which of the following can you do on Messenger? Select all that apply. Play games with friends Share photos and videos Create group chats Send encrypted messages
3 chưa đủ Which feature on Instagram can you use if you want to upload a video longer than 60 seconds? Instagram Video What’s the 5-letter framework through which you should plan your business goals? SMART True or False? The following goal fit the SMART framework: “Increase the number of visitors to 150/day in three months.” True Successful KPIs should: Be directional (able to go up or down) Directly relate to the business and the SMART goal you drafted Be quantitative (able to be measured) Always be accompanied by a chart or graph thiếu Maria set a SMART goal for her chocolate business: “Decrease the use of paid ads to market older products and reduce marketing spending by 30% by the end of 6 months”. What would be a good KPI for her to use when evaluating if she is reaching this goal? Cost per sale (how much it cost in marketing dollars to generate a sale) Which of the following is an important quality of a KPI? Measurable Which of the following is an example of a marketing KPI? Select all that apply. Sales revenue Conversion rate Devon set a SMART goal for his hand-knit sweater business: “Increase revenue from sweater sales by 25% by the end of the year”. What would be a good KPI for him to use when evaluating if he is reaching this goal? Sales Revenue (how much money you generate from sales) Calla and Ivy set a SMART goal for their B2C flower business: “Grow the number of customers for the monthly flower bouquet subscription by 20% by the end of the year”. What would be a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal? Subscriptions
4 True or False: Demographic information such as age, geographic location, and prior purchasing history is a key factor to consider when determining your target audience. True Which of the following are stages in the typical customer journey? (Select all that apply) Conversion Awareness Advocacy True or False: When outlining your target audience, you should consider audience needs, interests, and demographic data. True Joni recently purchased a new pair of shoes for work and is happy with how comfortable they are. She tells coworkers at her office about them and recommends they look into the brand. In what stage of the customer journey is Joni? Advocacy Harry was recently promoted at work and wanted to buy himself something to celebrate. He sees a suit in a magazine ad and really wants to buy it. In which stage of the customer journey is Harry? Desire What do marketers use to represent the process of moving people through the customer journey? The marketing funnel True or False: A customer journey refers to the process a user goes through when purchasing a product. True Which of the following research tools lets you track what industries people are interacting with your business from? Linkedin Audience Insights You’re looking to do visuals-first advertising online. Your go-to social media platform should be: Instagram You are a fashion brand looking to create an immediate avenue for shopping. Your go-to social media platform would be: Instagram