Title Unit 2- Test 2 form 2025 - HS.doc ✅

But nostalgia marketing doesn’t just target the younger generation - it’s also a powerful tool for advertising to those (28) ______ grew up using older mobile devices. Nokia is an example of a company that understands this well. A YouTube advertisement for Nokia’s 2720 V Flip shows how brands can use nostalgia marketing to appeal to customers and drive product sales. Source: https://theconversation.com/gen-z-goes-retro-why-the-younger-generation-is-ditching- smartphones- for-dumb-phones-204992 Question 24: A. repeating B. recalling C. putting D. delaying Question 25: A. recognise B. recognising C. recognised D. recognition Question 26: A. of B. in C. from D. through Question 27: A. but B. so C. yet D. as Question 28: A. who B. which C. why D. where Read the following passage and mark the letter A, B, C or D to indicate the correct answer to each of the questions. Family conflicts within immigrant families can arise due to the challenges of adapting to a new culture, language barriers, and generational differences. Immigrants often face the difficult task of reconciling their native customs and traditions with those of the host country, while their children may adopt the values and practices of their new surroundings. One source of conflict stems from the fight between traditional values and the desire for adaptation. Parents may hold the customs and beliefs of their homeland, while their children strive to conform to the norms of their new society. This can lead to misunderstandings, disagreements, and a sense of cultural disconnection within the family. Language barriers also contribute to family conflicts. Parents who are less proficient in the host country’s language may struggle to communicate effectively with their children, resulting in misinterpretations and frustrations on both sides. This can create a divide and hinder the development of strong familial bonds. Generational differences further complicate matters. Children growing up in a new cultural environment may adopt different attitudes, behaviours, and aspirations compared to their parents. Conflicts may arise when expectations clash, such as in career choices, relationships, or educational pursuits. To address these conflicts, open dialogue and mutual respect are vital. Family members should actively listen and empathise with one another, striving to understand the unique challenges each individual faces. Cultivating an atmosphere of acceptance and appreciation for both the native and host cultures can help bridge the gap and foster stronger familial ties. Question 29: Which of the following can be the best title for the passage? A. Family Conflicts within Immigrant Families: Why? B. Generational Differences among Family Members C. Challenges When Living Abroad D. Acceptance and Appreciation Atmosphere for Families Question 30: The word “their” in paragraph 1 refers to ______. A. families’ B. children’s C. immigrants’ D. members’ Question 31: The word “stems’’ in paragraph 2 is closest in meaning to ______. A. stops B. arises C. hinders D. pursues Question 32: Which of the following is NOT true according to the passage? A. Parents do not find it hard to communicate with their children in the host country’s language. B. Language barriers can badly affect familial bonds. C. Children in immigrant families may have different opinions in career choices and relationships from their parents’. D. Generational differences can make family conflicts worse. Question 33: What is a suggested approach to addressing family conflicts within immigrant families? A. Ignoring the cultural differences and focusing on career choices. B. Promoting conformity to the norms of the host country. C. Encouraging open dialogue and mutual respect. D. Emphasizing the adoption of traditional values. Read the following passage and mark the letter A, B, C or D to indicate the correct answer to each of the questions.
For many years, knowing how to market to Millennials was the hot ticket for most marketers. Today, advertisers are wrapping their heads around how to reach their younger counterparts, Gen Z - the generation that often feels like they’re ahead of the rest of us. While marketers are quickly shifting their attention to each incoming generation, they’re missing one key insight that’s been bubbling beneath the surface: no generation is the same, but no one in a generation is the same, either. People across every generation are defying norms more and more. More single women own houses than men. Men are going back to college in their 60s. Early-career workers are leading the great resignation rather than taking whatever job they can get after college. Women are delaying having children. And the list goes on. The truth is, people are “growing up” at different rates or redefining what it means to grow in the first place. This variation inside generations creates a challenge for marketers, how do you market to changing peer groups? Avoid ageism in your marketing While this insight might sound obvious, it’s not obviously put into practice in marketing. For instance, one study found that “variation in ageing successfully or in lifestyles is not promoted in advertising.” Another survey from AARP found that 69% of consumers ages 50 and older say media images are ageist. This could affect younger groups, too. New research suggests ‘acute’ ageism could be an even bigger problem for younger cohorts. Make your language more inclusive How you refer to age groups or generations could keep customers (or top talent) away. Whether it’s women reentering the workforce or retired professionals seeking returnships, these individuals want to go where they’ll feel like they belong. And since your employees are a reflection of your company, one way to combat this is how you speak internally. Source: https://www.forbes.com/sites/forbescontentmarketing/202l/10/15/how-to-bridge-the- age-gap-in- marketing/?sh=1d64fec267fd Question 34: Which of the following can be the best title for the passage? A. Difficulties in Marketing B. Marketing for Gen Z C. Social Norms in Marketing D. Narrowing the Age Gap in Marketing Question 35: The phrase “wrapping their heads around” in paragraph 1 mostly means ______. A. trying to understand B. struggling to understand C. overlooking something D. succeeding in accepting Question 36: The word “defying” in paragraph 3 is closest in meaning to ______. A. opposing B. agreeing C. obeying D. praising Question 37: The word “they” in paragraph 3 refers to ______. A. single women B. men in their 60s C. early-career workers D. marketers Question 38: For many years, marketers focus on targeting ______. A. gen Zs B. millennials C. old people D. single women Question 39: According to paragraph 3, ______. A. women now have children later than previous generations. B. men cannot pursue education when they are old. C. people try to have whatever jobs they can get after graduating. D. many single women do not own a house. Question 40: Which of the following is NOT true according to the passage? A. Each generation is unique. B. When old people or women return to work; they want to be in the place they feel belonged to. C. Language used to indicate generations donot have an impact on attracting customers. D. Many old people say that media images include age-discrimination. The End