ROUND 1 Your endless effort to rise is for us to never cease advancing our value proposition. the reason The Valiant Marketer Organizing Team
ROUND 1 OF THE VALIANT MARKETER 2025 CONSISTS OF TWO INDEPENDENT CHALLENGES: Teams must complete both Challenges in order to successfully complete Round 1. If any of the two challenges is not submitted, the team will automatically be disqualified. ROUND 1 STRUCTURE TOP 15 teams with most excellent proposal for Closeup Business Challenge will advance to the official round 2 of the competition, alongside TOP 15 teams from Grab Business Challenge. TOP 16 - 30 teams of Closeup Business Challenge, along with TOP 30 teams from Grab Business Challenge will own a chance to compete in the Second Chance Round of round 2. This is the main challenge of Round 1. The result of Round 1 depends only on the performance of the team on this challenge. This is a separate challenge with its own timeline and evaluation process. Its result will not be counted in Round 1 Evaluation and will be independently evaluated for another sub-prize of the competition. PART 1: GRAB BUSINESS CHALLENGE PART 2: GRAB TIKTOK CHALLENGE 21/07 Exclusive Brief Day Grab Business Challenge Grab TikTok Challenge Result announcement Grab Challenge release 10.07 16h00 10.07 17h00 10.07 19h00 13.07 19h00 13.07 19h00 TIM ELINE LEGAL DISCLAIMER: All the numbers and names in this business case are fictional and for the purpose of the case study only. All the similarities are not intended. This document cannot be used as a supporting source outside of The Valiant Marketer competition 2025 and may not be publicly quoted without the written consent of the case owner. All information is strictly confidential, please do not take photos or circulate numbers from the case. Any team/individual found to have leaked information (copy of images, data...) from the case will immediately be disqualified from the competition. This business case is the intellectual property of Marketing Club of Foreign Trade University (MaC FTU) and Grab Company Limited. Unauthorized use for educational, promotional, or any other purpose by any individual or organization is strictly prohibited. For permission to use the business case, please contact:
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GRAB BUSINESS CHALLENGE MAIN CHALLENGE Grab and Closeup Challenges in Round 1 are independent. TOP 15 teams from each challenge will advance to Round 2, creating a combined pool of 60 contestants. TOP 16 - 30 teams from each challenge will have the opportunity in the Second Chance Round and solve the business challenge of Round 2 with top 30 official teams. 10/07 - 13/07