Title GIVEAWAY | REVIVE PACKAGE | Bài làm thí sinh Phan Đức Long (2021).pdf ✅

EXECUTIVE SUMMARY 01 02 03 04 BUSINESS CHALLENGES STRATEGIC APPROACH TARGET - INSIGHT RECOMMENDATION Revive brand is trapped into “lukewarm tea” in which consumers hardly distinguish them among categories Cracking into a new segment of need that no brand has not tapped into and also urgent and perceivable in the eyes of consumers “CASUAL EXERCISER” They experience the deadly painful muscle soreness and long-lasting tiredness afterward that really kills off the motivation to keep up with the exercise routine. REVIVE PLUS New Revive with 9 essential axit-amin helping the athletes more endured and faster pain recovery after work-out
INNOVATION PROPOSAL Phan Duc Long THE VALIANT MARKETER SEASON 9
BRIEF RECAP #1 SPO (Sport Drink Category) experiences the low growth rate in 2 years. #2 As the leading brand of this category, Revive needs to take action to recruits new customers to the category. Being a Marketing manager of Brand Revive, you need to propose a innovation project to increase category penetration. Business objectives: +5% sale volume Marketing Objectives: +10% penetration #3 #4
AGENDA Brand Issue Identification Consumer Deep-cut Product Ideation/ Concept 6ps Mix Insight Communication Idea