Title Kantar - VIETNAM DRINK USAGE 2024 Decoding beverage consumption moments.pdf ✅

Vietnamese consumers’ top sips While Vietnamese consumers' overall non-alcoholic beverage habits remain consistent as 2 years ago, the drink choices within each category demonstrate dynamic changes. Tea, coffee and nutritional drinks continue to be top chosen categories with consistent occasion share over time. % weekly drinking occasions – Total Vietnam +/- % drinking occasions Source: Kantar | Worldpanel | Drink Usage Study 2024 | Urban 4 cities & Rural Vietnam | NAB exclude tap water & gallon >10L RTD Tea RTS Tea (Non-Milk) Loose leaf tea RNGS Soya Milk RTS Coffee Soluble Coffee Yet, within the top chosen categories, risers and laggers emerge CSD: Carbonated Soft Drinks | RTD: Ready-to-drink | RNGS: Rice - Nuts - Grains - Seeds | RTS: Ready-to-serve
0 5 10 15 20 Loose leaf tea Bottled water Fruit Juice Soluble coffee RTS Coffee 0 5 10 15 20 Loose leaf tea Fruit Juice Energy Drink Liquid Milk Bottled water 0 5 10 15 20 25 Loose leaf tea Fruit Juice Liquid Milk Bottled water CSD Sip your way through the regions Vietnamese consumers across the country enjoy loose-leaf tea, with Northern consumers particularly favouring this drink choice. However, as we move southward, a wider variety of drinks becomes more popular. 22 16 15 % weekly drinking occasions Source: Kantar | Worldpanel | Drink Usage Study 2024 | Urban 4 cities & Rural Vietnam | NAB exclude tap water & gallon >10L North: North Rural & Hanoi | Central: Central Rural & Danang | South: South Rural & HCMC & Cantho North Central South