Title Section 01&02.pdf ✅

Course: Branding in International Business Lecturer: MSc. Doan Anh Tuan VJCC Institute - Foreign Trade University Section 01&02: Understanding Brand Fundamentals
TABLE OF CONTENTS 1 Brand Definition & Meaning 2 The Importance of Brand 3 Branding Challenges 4 Strategic Brand Management Process 5 Group Discussion 6 Key Takeaways