Title tbchap-007.pdf ✅

Studocu is not sponsored or endorsed by any college or university TBChap 007 Consumer Behaviour (Trường Đại học Kinh tế Thành phố Hồ Chí Minh) Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013
Chapter 07 Group Influences on Consumer Behavior Chapter 07 Group Influences on Consumer Behavior Answer Key Multiple Choice Questions 1. Many Jeep owners elect to become members of a Jeep _____ and attend brand fests such as Jeep Jamboree, Jeep 101, and Camp Jeep. A. exchange B. speedway-sponsored event C. insurance policy D. community E. A and B At these events, Jeep owners meet and form relationships with other owners, deepen their involvement with their Jeep vehicles, and become acculturated into the rituals and traditions of the community. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 07-01 Explain reference groups and the criteria used to classify them Topic: Group Influences on Consumer Behavior 2. Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _____. A. family B. organization C. group D. cohort E. generation Most of us belong to a number of different groups and would like to belong to several others. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 2 Medium Learning Objective: 07-01 Explain reference groups and the criteria used to classify them Topic: Types of Groups 7-1 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Downloaded by Thiên Thy ([email protected]) lOMoARcPSD|20081013