Title Á quân Z MKTer 2021.pptx ✅

Z MARKETER AIB TEAM 01 SITUATION ANALYSIS 02 REVELATION MOBILE 03 04 SOURCE OF GROWTH 05 INSIGHT 06 07 STRATEGIC APPROACH BIG IDEA 08 IMC PLAN 09 CAMPAIGN OBJECTIVE BUDGET AND MEASUREMENT 10 SINGAPORE TARGET AUDIENCE
The rising S.E.A & the thriving Singapore 1. Market overview Singapore gaming industry is has such growth potential, clearly shown in high game payment rate 2. Gaming industry Competitors already have large number of downloads and have a market share. However, RM differentiates and wins over other opponents at wider view, better graphic , results in higher satisfying and realistic experience. 3. Competitors analysis RM has the USPs in providing the most satisfying experiences with top-notch graphics, allowing for customized, engaging storylines. 4. Product positioning Primary 23-30 year olds (young workers) Secondary 15-22 year olds (students, some are part-time workers) 5. Target audience Achievement pressure drags me in a busy race. Sometimes I just want to take a break to live on myself, experience and explore in my ways 6. General Insight 7. Big Idea & Key message Key hook: Video series: “Explore to Make it yours” Collaborative campaign Revelation M x Kopitiam: “Go Kopi, Go RM" 8. IMC Plan Big idea: Explore to Make it Yours Key message: Tap at your pace, tap in your way EXECUTIVE SUMMARY
THE RISING S.E.A AND THE THRIVING SINGAPORE Conclusion 1: Singapore is taking the regional lead in SEA (a region that is getting ready for promising growth in 2022) Consistent control of Governments assure overall stable political situations with no major wars. Highest Global Peace Index in SEA. (straitstimes) High stability in the political environment has led to augmented business solutions in Singapore. (Medicline) 1. POLITICAL S.E.A SINGAPORE There is optimism rebound in pandemic shadow. A thriving global financial hub: one of Asia's economic "tigers" Highest per capita income in ASEAN (planningtank) 2. ECONOMIC S.E.A SINGAPORE SITUATION ANALYSIS REVELATION MOBILE SOURCE OF GROWTH TARGET AUDIENCE INSIGHT STRATEGIC APPROACH BIG IDEA CAMPAIGN OBJECTIVE IMC PLAN BUDGET AND MEASUREMENT
3. SOCIAL 8.6% of global population 677,090,101 in 2021 Relatively young population are going online more ever since the pandemic time. 56% population under 35 years old. Spend 60% of their waking lives online. (nextbn.ggvc) Bilingual in English & Chinese EF English Proficiency Index rank #1 in Asia. (ef.sg) 75% Singapore’s population are Chinese. (BBC) Top 10 educational destination in the world. (topuniversities) 2nd most overworked in the work: 23% higher than average. (sbr.com.sg) 4. TECHNOLOGICAL S.E.A SINGAPORE Technology hit of 5G in 2020 provides 100-time-faster internet infrastructure. (Research and Markets) 2nd most digitally competitive country with technologically savvy citizens. (straitstimes) Conclusion 2: Under an excellent education and a productive, high-tech working environment, people in Singapore have a tendency to study and work hard S.E.A SINGAPORE THE RISING S.E.A AND THE THRIVING SINGAPORE SITUATION ANALYSIS REVELATION MOBILE SOURCE OF GROWTH TARGET AUDIENCE INSIGHT STRATEGIC APPROACH BIG IDEA CAMPAIGN OBJECTIVE IMC PLAN BUDGET AND MEASUREMENT