Title ARVY - Updated_Lecture 2 _ Google Tag Manager, Measurement Plans, Events & Conversions, UTM Tags - Jan24.pdf ✅

WELCOME TO GA GENERAL ASSEMBLY Recap: What we learned so far 1⃣ Why do we need Analytics? 2⃣ How Measurement works: Channel Metrics > Website / App Metrics > Business Metrics 3⃣ What is Google Analytics and how it works 4⃣ Difference between Dimensions, Metrics, Events & Conversions 5⃣ Google Analytics Metrics 6⃣ Mobile App Metrics 7⃣ Google Analytics Navigation 8⃣ Filters & Comparisons 9⃣ GA4 Reports Deep Dive
Google Tag Manager, Measurement Plans, Events & Conversions, UTM Tags Today’s class How does Google Analytics 4 measure incoming traffic? UTM Tags Explained Measurement Plan Introduction to Google Tag Manager Set up Events in GA4

How does Google Analytics measure incoming traffic? Kim clicks on a Google Organic link and navigates to a website This is the beginning of a new Session - during these session Kim may interact with the website in various ways (Events) How will Google Analytics report on this traffic?