Title Euromonitor - Consumer types in Vietnam 2023 ✅

© Euromonitor International 2022. All rights reserved. Consumer Types in Vietnam June 2023 © Euromonitor International 2023. All rights reserved.
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© Euromonitor International 33 Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. This report is part of a series of four highly-visual reports covering the 40 markets surveyed in the annual Voice of the Consumer: Lifestyles Survey. Note: In the Lifestyles Survey, respondents provide their age within 5-year increments (15-19, 20-24, 25-29, etc). Given these parameters, generations cited in this report series are defined as follows: Generation Z: aged 15 to 29; Millennials: aged 30 to 44; Generation X: aged 45 to 59; Baby Boomers: aged 60+ Scope CONSUMER TYPES IN VIETNAM Draws together insights from across the Lifestyles Survey and provides takeaways on key trends. Connects survey insights with Euromonitor’s 10 megatrends, including case studies highlighting how companies are responding to changing attitudes and expectations. Explores consumers beyond their demographic profile and provides a different perspective on shopping habits and path to purchase. Reviews shifting consumer traits and values that influence purchasing and consumption behaviours. (Visual only report) Lifestyles Country Report Series Lifestyles Values and Behaviour Consumer Types Megatrends
© Euromonitor International Introduction to consumer types