Title LESSON 23 - Marketing - The e-commerce revolution.pdf ✅

MARKETING: THE E-COMMERCE REVOLUTION WARM UP Do you like to shop online? Why/Why not? VOCABULARY TASK 1: Discuss in group. What products are popular in e-commerce? Why? TASK 2: Work with your partner. What factors can lead to e-commerce success? Why? 1. Know who your customers are. 2. Choose the right products to sell. 3. Make it easy for potential customers to find your products. 4. Differentiate your products from those of competitors. 5. Understand the economics of your business model. 6. Constantly improve your site. 7. Have enough cash available for unexpected events. 8. Get the help you need.