Title GTM Server Site Tracking.docx ✅

Action - Page View Tag: Pageview Trigger: Allpages Variable and Parameters 1. event_id Action - ViewContent Tag: ViewContent Trigger: view_item Variable and Parameters 2. content_type - ( product or product_group ) 3. content_name 4. content_ids 5. value 6. Currency 7. event_id Data Layer Variables (Name - Data Layer Path): dlv - fb - product id : ecommerce.items.0.item_id dlv – fb - product price : ecommerce.items.0.price dlv – fb - product name : ecommerce.items.0.item_name dlv – fb - currency : ecommerce.currency